The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
","abstract_html":"<p>The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.</p>","abstract_has_math":false,"creators":["Jackson, Shannon N."],"institution":null,"degree_name":"M.A.","degree_level":"Masters Thesis","degree_discipline":null,"degree_department":null,"school":null,"contributors":["Rodney Buxton, Ph.D.","Renee Botta, Ph.D.","Rodney Buxton","Derigan Silver","Margaret Thompson"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2017,"date_issued":"2017-01-01T08:00:00Z","date_published":"2017-01-01T08:00:00Z","updated_at":"2026-07-24T02:02:38Z","subjects":["Corporate social responsibility","Social media","Non-profit organizations","Communication Technology and New Media","Film and Media Studies","Mass Communication","Public Relations and Advertising"],"languages":["en"],"rights":["Copyright is held by the author. User is responsible for all copyright compliance.
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