Capitalist Rhetoric and the Redirection of Power Through Metaphor in Reviews of Alejandro Gonzales Iñárritu Films

<p>ABSTRACT</p> <p>Treating the concept of culture as a heuristic allows us to analyze multiple contexts involving culture as continuously changing with or without exterior contact. The productions from such system have the potential to develop identities through ideological materials produced by specialized rhetoric. This paper then focuses on how figurative language and structure affect the ways in which rhetoric, ideology, and identity are formed within the context of film reviews. In particular, I analyze reviews from the films <em>Birdman</em> and <em>The Revenant,</em> both directed by Alejandro Gonzales Iñárritu, to detail how the use of metaphors influences the production of rhetoric. I use cross-cultural rhetoric and identity frames in each review as a way to identify the implications of the use of metaphors in film reviews and what this choice details about the writers and the agencies for which they work.</p>

Name thesis:degree_name

Master of Arts in English Composition

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

English

Year dc:date.available

2016

Author dc:creator

• Zepeda, Isidro

Contributors dc:contributor

• Vickers, Dr. Caroline

• Rhetoric
• Identity
• Ideology
• Film Reviews
• Metaphor
• Rhetoric and Composition

Repository record dc:identifier

https://scholarworks.lib.csusb.edu/etd/277

OAI identifier oai:identifier

oai:scholarworks.lib.csusb.edu:etd-1311