ABSTRACT
Treating the concept of culture as a heuristic allows us to analyze multiple contexts involving culture as continuously changing with or without exterior contact. The productions from such system have the potential to develop identities through ideological materials produced by specialized rhetoric. This paper then focuses on how figurative language and structure affect the ways in which rhetoric, ideology, and identity are formed within the context of film reviews. In particular, I analyze reviews from the films Birdman and The Revenant, both directed by Alejandro Gonzales Iñárritu, to detail how the use of metaphors influences the production of rhetoric. I use cross-cultural rhetoric and identity frames in each review as a way to identify the implications of the use of metaphors in film reviews and what this choice details about the writers and the agencies for which they work.
","abstract_html":"<p>ABSTRACT</p> <p>Treating the concept of culture as a heuristic allows us to analyze multiple contexts involving culture as continuously changing with or without exterior contact. The productions from such system have the potential to develop identities through ideological materials produced by specialized rhetoric. This paper then focuses on how figurative language and structure affect the ways in which rhetoric, ideology, and identity are formed within the context of film reviews. In particular, I analyze reviews from the films <em>Birdman</em> and <em>The Revenant,</em> both directed by Alejandro Gonzales Iñárritu, to detail how the use of metaphors influences the production of rhetoric. I use cross-cultural rhetoric and identity frames in each review as a way to identify the implications of the use of metaphors in film reviews and what this choice details about the writers and the agencies for which they work.</p>","abstract_has_math":false,"creators":["Zepeda, Isidro"],"institution":null,"degree_name":"Master of Arts in English Composition","degree_level":"Thesis","degree_discipline":"English","degree_department":null,"school":null,"contributors":["Vickers, Dr. Caroline"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-03-01T08:00:00Z","date_published":"2016-03-01T08:00:00Z","updated_at":"2026-07-24T01:52:53Z","subjects":["Rhetoric","Identity","Ideology","Film Reviews","Metaphor","Rhetoric and Composition"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarworks.lib.csusb.edu/etd/277","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Vickers, Dr. Caroline"]},{"key":"dc:creator","label":"Author","values":["Zepeda, Isidro"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-03-11T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["English"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts in English Composition"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Rhetoric","Identity","Ideology","Film Reviews","Metaphor","Rhetoric and Composition"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarworks.lib.csusb.edu/etd/277"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["ABSTRACT
Treating the concept of culture as a heuristic allows us to analyze multiple contexts involving culture as continuously changing with or without exterior contact. The productions from such system have the potential to develop identities through ideological materials produced by specialized rhetoric. This paper then focuses on how figurative language and structure affect the ways in which rhetoric, ideology, and identity are formed within the context of film reviews. In particular, I analyze reviews from the films Birdman and The Revenant, both directed by Alejandro Gonzales Iñárritu, to detail how the use of metaphors influences the production of rhetoric. I use cross-cultural rhetoric and identity frames in each review as a way to identify the implications of the use of metaphors in film reviews and what this choice details about the writers and the agencies for which they work.
"]},{"key":"dc:title","label":"Title","values":["Capitalist Rhetoric and the Redirection of Power Through Metaphor in Reviews of Alejandro Gonzales Iñárritu Films"]}]}],"canonical_facts":{"dc:contributor":["Vickers, Dr. Caroline"],"dc:creator":["Zepeda, Isidro"],"dc:date.available":["2016-03-11T08:00:00Z"],"dc:description.abstract":["ABSTRACT
Treating the concept of culture as a heuristic allows us to analyze multiple contexts involving culture as continuously changing with or without exterior contact. The productions from such system have the potential to develop identities through ideological materials produced by specialized rhetoric. This paper then focuses on how figurative language and structure affect the ways in which rhetoric, ideology, and identity are formed within the context of film reviews. In particular, I analyze reviews from the films Birdman and The Revenant, both directed by Alejandro Gonzales Iñárritu, to detail how the use of metaphors influences the production of rhetoric. I use cross-cultural rhetoric and identity frames in each review as a way to identify the implications of the use of metaphors in film reviews and what this choice details about the writers and the agencies for which they work.
"],"dc:identifier":["https://scholarworks.lib.csusb.edu/etd/277"],"dc:subject":["Rhetoric","Identity","Ideology","Film Reviews","Metaphor","Rhetoric and Composition"],"dc:title":["Capitalist Rhetoric and the Redirection of Power Through Metaphor in Reviews of Alejandro Gonzales Iñárritu Films"],"thesis:degree_discipline":["English"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["Master of Arts in English Composition"]},"updated_at":"2026-07-24T01:52:53Z"}