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Marketing

An investigation into brand loyalty, and the case for house brands in the emergent township market

dc:creator Oakenfull, Catherine
dc:date.issued2000

Abstract

dc:description.abstract

Includes bibliographies.

Degree

thesis:*
Grantor dc:publisher.institution
Marketing
Year dc:date.issued
2000

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Oakenfull, Catherine
Advisor dc:contributor.advisor
  • Simpson, John

Rights

Language dc:language.iso
eng

Identifiers

dc:identifier.*
Handle dc:identifier.uri
http://hdl.handle.net/11427/5814
OAI identifier oai:identifier
oai:open.uct.ac.za:11427/5814

Chain of custody

source
Harvested from
University of Cape Town
Base URL
open.uct.ac.za/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
related terms
citation

Oakenfull, Catherine. An investigation into brand loyalty, and the case for house brands in the emergent township market. Marketing, 2000. http://hdl.handle.net/11427/5814

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