Now wasn't the time : the ANC's 1994 election campaign in South Africa's Western Cape Province

I have written this dissertation as an empirical study of the African National Congress' (ANC) 1994 election campaign in South Africa's Western Cape Province. Primarily, I address one overriding question: what are the principal reasons for and ramifications of the AN C's inability to win control of the province? I begin by exploring key factors concerning the history, demographics, electoral system and pre-campaign voter attitudes of the province that may have influenced how the party developed and implemented its strategy. I describe the evolution of the campaign, including strategic decisions made before and during its execution, and analyze the content of appeals to voters. I then assess the extent to which the above factors may have affected the campaign and examine the election results. I conclude by offering plausible implications of this case for future ANC campaigns in the Western Cape.

Grantor dc:publisher.institution

Department of Political Studies

Year dc:date.issued

1997

Author dc:creator

• Eldridge, Matthew

Advisors dc:contributor.advisor

• Schrire, Robert A
• Mattes, Robert

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/17532

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/17532