{"id":{"repo_id":"cape-town","oai_identifier":"oai:open.uct.ac.za:11427/17532"},"canonical_url":"https://search.dev.ndltd.org/etd/cape-town/oai:open.uct.ac.za:11427/17532","repository":{"repo_id":"cape-town","name":"University of Cape Town","base_url":"https://open.uct.ac.za/oai/request"},"display":{"title":"Now wasn't the time : the ANC's 1994 election campaign in South Africa's Western Cape Province","abstract":"I have written this dissertation as an empirical study of the African National Congress' (ANC) 1994 election campaign in South Africa's Western Cape Province. Primarily, I address one overriding question: what are the principal reasons for and ramifications of the AN C's inability to win control of the province? I begin by exploring key factors concerning the history, demographics, electoral system and pre-campaign voter attitudes of the province that may have influenced how the party developed and implemented its strategy. I describe the evolution of the campaign, including strategic decisions made before and during its execution, and analyze the content of appeals to voters. I then assess the extent to which the above factors may have affected the campaign and examine the election results. I conclude by offering plausible implications of this case for future ANC campaigns in the Western Cape.","abstract_html":"I have written this dissertation as an empirical study of the African National Congress' (ANC) 1994 election campaign in South Africa's Western Cape Province. Primarily, I address one overriding question: what are the principal reasons for and ramifications of the AN C's inability to win control of the province? I begin by exploring key factors concerning the history, demographics, electoral system and pre-campaign voter attitudes of the province that may have influenced how the party developed and implemented its strategy. I describe the evolution of the campaign, including strategic decisions made before and during its execution, and analyze the content of appeals to voters. I then assess the extent to which the above factors may have affected the campaign and examine the election results. I conclude by offering plausible implications of this case for future ANC campaigns in the Western Cape.","abstract_has_math":false,"creators":["Eldridge, Matthew"],"institution":"Department of Political Studies","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Schrire, Robert A","Mattes, Robert"],"committee_chairs":[],"committee_members":[],"year":1997,"date_issued":"1997","date_published":"1997","updated_at":"2026-07-22T22:22:51Z","subjects":[],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/11427/17532","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Schrire, Robert A","Mattes, Robert"]},{"key":"dc:creator","label":"Author","values":["Eldridge, Matthew"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2016-03-07T04:11:46Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2016-03-07T04:11:46Z"]},{"key":"dc:date.issued","label":"Date","values":["1997"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Department of Political Studies"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["University of Cape Town"]},{"key":"dc:type","label":"Dc Type","values":["Master Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["Masters"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["MA"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/11427/17532"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Bibliography: pages [156]-159."]},{"key":"dc:description.abstract","label":"Abstract","values":["I have written this dissertation as an empirical study of the African National Congress' (ANC) 1994 election campaign in South Africa's Western Cape Province. Primarily, I address one overriding question: what are the principal reasons for and ramifications of the AN C's inability to win control of the province? I begin by exploring key factors concerning the history, demographics, electoral system and pre-campaign voter attitudes of the province that may have influenced how the party developed and implemented its strategy. I describe the evolution of the campaign, including strategic decisions made before and during its execution, and analyze the content of appeals to voters. I then assess the extent to which the above factors may have affected the campaign and examine the election results. 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I begin by exploring key factors concerning the history, demographics, electoral system and pre-campaign voter attitudes of the province that may have influenced how the party developed and implemented its strategy. I describe the evolution of the campaign, including strategic decisions made before and during its execution, and analyze the content of appeals to voters. I then assess the extent to which the above factors may have affected the campaign and examine the election results. I conclude by offering plausible implications of this case for future ANC campaigns in the Western Cape."],"dc:identifier.uri":["http://hdl.handle.net/11427/17532"],"dc:language.iso":["eng"],"dc:publisher.department":["Department of Political Studies"],"dc:publisher.institution":["University of Cape Town"],"dc:title":["Now wasn't the time : the ANC's 1994 election campaign in South Africa's Western Cape Province"],"dc:type":["Master Thesis"],"dc:type.qualificationlevel":["Masters"],"dc:type.qualificationname":["MA"]},"updated_at":"2026-07-22T22:22:51Z"}