Umkhosi weLembe as a potential tourism promotion strategy in KwaDukuza, KwaZulu-Natal, South Africa
type: CreativeWork
description: UMkhosi weLembe is the popular cultural event both in KwaDukuza Local Municipality and the KwaZulu-Natal Province. Despite, there is paucity of literature on the strategies and their effectiveness in promoting and sustaining uMkhosi weLembe. Having identified this literary gap, the present study was aimed at establishing the potential of the uMkhosi weLembe event, which is a cultural and community initiative, for promoting tourism in KwaDukuza. The researcher viewed cultural events as potential strategy for the promotion of tourism to be predicated upon the social exchange theory based on its theoretical perspective and alignment. A mixed methods approach was followed for the collection and analysis of the data. Quantitative data were collected by means of a survey questionnaire and the responses were analysed using the Statistical Package for the Social Sciences (SPSS version. 27 software). The software enabled the researcher to run statistical analysis to test the reliability of the survey questionnaire and to generate frequency tables, graphs, and charts to present the data and discuss the findings based on the objectives of the study. Qualitative data were collected by means of interviews using an interview schedule and the data were analysed by means of content analysis. This method enabled the researcher to identify common trends in the responses and the respondents’ perceptions and views regarding the topic under investigation could thus be determined so that valid conclusions could be drawn. The results that emerged from the data analysis process were then interpreted to make meaning of the participants’ views regarding issues related to the chosen topic. The first objective of the study was to establish if there were strategies in place that promote tourism through the UMkhosi weLembe event in KwaDukuza. The study revealed that various strategies had been introduced by means of the uMkhosi weLembe initiative to promote tourism in the study area. However, th…
abstract: UMkhosi weLembe is the popular cultural event both in KwaDukuza Local Municipality and the KwaZulu-Natal Province. Despite, there is paucity of literature on the strategies and their effectiveness in promoting and sustaining uMkhosi weLembe. Having identified this literary gap, the present study was aimed at establishing the potential of the uMkhosi weLembe event, which is a cultural and community initiative, for promoting tourism in KwaDukuza. The researcher viewed cultural events as potential strategy for the promotion of tourism to be predicated upon the social exchange theory based on its theoretical perspective and alignment. A mixed methods approach was followed for the collection and analysis of the data. Quantitative data were collected by means of a survey questionnaire and the responses were analysed using the Statistical Package for the Social Sciences (SPSS version. 27 software). The software enabled the researcher to run statistical analysis to test the reliability of the survey questionnaire and to generate frequency tables, graphs, and charts to present the data and discuss the findings based on the objectives of the study. Qualitative data were collected by means of interviews using an interview schedule and the data were analysed by means of content analysis. This method enabled the researcher to identify common trends in the responses and the respondents’ perceptions and views regarding the topic under investigation could thus be determined so that valid conclusions could be drawn. The results that emerged from the data analysis process were then interpreted to make meaning of the participants’ views regarding issues related to the chosen topic. The first objective of the study was to establish if there were strategies in place that promote tourism through the UMkhosi weLembe event in KwaDukuza. The study revealed that various strategies had been introduced by means of the uMkhosi weLembe initiative to promote tourism in the study area. However, th…
author: Sibiya, Theodorah Nokuzola
keywords: Umkhosi weLembe, Tourism promotion strategy, KwaDukuza
license: https://devspace.unizulu.ac.za/bitstreams/eb691cb9-5dfe-4a63-bbef-e98c66daf14c/download
date published: 2021
date modified: 2026-07-24T06:16:53Z
provider: University of Zululand
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Zululand