An evaluation of the electronic and print media influence on voter participation in Lusaka District of Zambia: A case of Munali Constituency
type: CreativeWork
description: The study was aimed at evaluating the influence of electronic and print media on voter participation in Munali Constituency of Lusaka District of Zambia. It was guided by three objectives which were: to establish whether voter participation is influenced by the electronic and print media; to investigate how the electronic and print media influence voter participation; ascertain if voters have access to both electronic and print media. The study employed qualitative approach. The study was a descriptive survey which employed qualitative approach. Data was collected through interviews, focus group discussions and document review. The sample size was hundred and four (104) from residential areas, markets, taxi-ranks, Media houses, Non-governmental Organisation(NGOs),Electoral Commission of Zambia (ECZ) and Munali Member of Parliament(MP). Purposive and simple random samplings were used to sample residential areas, markets and tax-ranks of Munali Constituency. The media houses, NGOs, ECZ and an MP were sampled using purposive sampling. Data was analysed thematically. The findings of the study were that voter participation is influenced by the electronic and print media. However, there are other factors such as political rallies, door to door campaigns and voter education done by civil society and the ECZ that also influence voter participation. Findings on how the electronic and print media influence voter participation were; through adverts, drama, interviews done with the aspiring candidates of various political parties, ECZ officials, and Civil Society involved in the elections, and by airing political party rallies. The findings on public access to both electronic and print media was that electronic media is more accessible than print media. From the findings, the study recommends that both the electronic and print media should not be biased in their reporting during the election period. They must be factual and objective, they ought to give accurate information to …
abstract: The study was aimed at evaluating the influence of electronic and print media on voter participation in Munali Constituency of Lusaka District of Zambia. It was guided by three objectives which were: to establish whether voter participation is influenced by the electronic and print media; to investigate how the electronic and print media influence voter participation; ascertain if voters have access to both electronic and print media. The study employed qualitative approach. The study was a descriptive survey which employed qualitative approach. Data was collected through interviews, focus group discussions and document review. The sample size was hundred and four (104) from residential areas, markets, taxi-ranks, Media houses, Non-governmental Organisation(NGOs),Electoral Commission of Zambia (ECZ) and Munali Member of Parliament(MP). Purposive and simple random samplings were used to sample residential areas, markets and tax-ranks of Munali Constituency. The media houses, NGOs, ECZ and an MP were sampled using purposive sampling. Data was analysed thematically. The findings of the study were that voter participation is influenced by the electronic and print media. However, there are other factors such as political rallies, door to door campaigns and voter education done by civil society and the ECZ that also influence voter participation. Findings on how the electronic and print media influence voter participation were; through adverts, drama, interviews done with the aspiring candidates of various political parties, ECZ officials, and Civil Society involved in the elections, and by airing political party rallies. The findings on public access to both electronic and print media was that electronic media is more accessible than print media. From the findings, the study recommends that both the electronic and print media should not be biased in their reporting during the election period. They must be factual and objective, they ought to give accurate information to …
author: Banda, Rahabe
date published: 2016
date modified: 2026-07-27T22:06:02Z
provider: University of Zambia
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Zambia