Design a Meme: Visual Representation, Creative Strategies and Memetic Culture

Millennials today are highly engaged with social media, which offers them a platform to openly express their emotions and opinions. These social media platforms have become important parts of their daily lives. In this environment, a new visual form of expressioninternet memeshas emerged. Cultural memes develop in an extremely fascinating manner and have gradually become mainstream on social media. Memes have a significant impact on young people; the emerging visual culture may alter their perceptions of visual representation through digital media. My thesis uncovers the emotions behind the development of memes that lead its popularization in the modern online environment. Additionally, I detail the creative strategies of meme-making to explore the potential to apply memetic methods to design as a form of criticism. It is essential to understand the culture behind constitutive memes and explore the community and emotions behind memetic visual representation in the modern context of social media.

Author dc:creator

• Han, Yaqing

Advisor dc:contributor.advisor

• Gelb, David

• Communication

Statement dc:rights

• Author owns copyright, except where explicitly noted. Please contact the author directly with licensing requests.

Language dc:language

en

Handle dc:identifier.uri

http://hdl.handle.net/10315/37721

OAI identifier oai:identifier

oai:yorkspace.library.yorku.ca:10315/37721