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West Virginia University

How people become media literate and their media habits

Abstract

dc:description.abstract

Media literacy is defined as the way people analyze and interpret messages from mass media. This project studies how people become media literate and methodologies that may be applied to make media education more effective. It is important to know and understand background information about people, exclusively their likes and dislikes about mass media and also to identify what makes these people form media literacy habits. This study discusses different theories about media education and propagation. But primarily this study compares those who have had formal exposure to media literacy with those whose exposure has been less methodical. The study hypothesizes and proves that those who started their media education in elementary school are more critical thinkers than those who started their media education later, the former are also more frequent users of media.

Degree

thesis:*
Name thesis:degree_name
MS
Level thesis:degree_level
Thesis
Discipline thesis:degree_discipline
Reed College of Media
Year dc:date.available
2005

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Calles Giraud, Indira Liz
Contributors dc:contributor
  • Terry Wimmer.

Subjects

dc:subject × 1

Identifiers

dc:identifier.*
OAI identifier oai:identifier
oai:researchrepository.wvu.edu:etd-2587

Chain of custody

source
Harvested from
West Virginia University
Base URL
researchrepository.wvu.edu/do/oai/
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
related terms
citation

Calles Giraud, Indira Liz. How people become media literate and their media habits. Thesis thesis, 2005. https://doi.org/10.33915/etd.1584