Media concentration of ownership and its effects on editorial page vigor of West Virginia daily newspapers

This study examines the effects of media concentration of ownership on editorial page vigor of West Virginia daily newspapers that changed from independent to non-independent ownership from 1965 to present. A content analysis over two-time periods, a one-week constructed sample while under independent ownership and a one-week constructed sample after the newspaper changed to non-independent ownership, suggests that overall editorial page vigor does not change. However, data concerning editorial geographic focus and number of letters to the editor suggest an increase in vigor after moving to non-independent ownership. That is, the newspapers published more locally focused editorials and more letters to the editor while under non-independent ownership rather than while under independent ownership as predicted in the hypotheses. This is the first known study to include columns, as well as editorials and letters to the editor, in an editorial page vigor analysis. An expanded study to include newspapers in similar regions and a larger constructed week sample is suggested. An examination of editorial cartoons, in addition to editorials, columns and letters to the editor, is also suggested for future editorial page vigor research.

Name thesis:degree_name

MS

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Reed College of Media

Year dc:date.available

2004

Author dc:creator

• Counts Colistra, Rita F.

Contributors dc:contributor

• Terry Wimmer.

• Journalism

Identifier

https://researchrepository.wvu.edu/etd/1421

OAI identifier oai:identifier

oai:researchrepository.wvu.edu:etd-2424