The dating game: Cultivation effects on relational investment

This study investigated the relationship between high exposure to reality television dating shows (Rock of Love, The Bachelorette, etc) and higher perceptions of alternatives to a current romantic relationship as explained by Cultivation Theory (Gerbner & Gross, 1973) and the Investment Model (Rusbult, 1980). This study employs interpersonal communication strategies to study media effects. Surveys were collected from 273 students at a large university. Results indicate higher exposure to reality television dating shows may cultivate a higher perception of alternatives to a current romantic relationship, however do not cultivate a belief that one's partner believes themselves to have a high perception of alternatives. Various covariates are also tested including love styles and the perceived reality of television. Limitations and directions for future research are also discussed.

Name thesis:degree_name

MA

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Communication Studies

Year dc:date.available

2009

Author dc:creator

• Meade, Thomas L.

Contributors dc:contributor

• David Westerman.
• Brain Patterson
• John Cole

• Mass communication
• Social psychology

Identifier

https://researchrepository.wvu.edu/etd/770

OAI identifier oai:identifier

oai:researchrepository.wvu.edu:etd-1773