{"id":{"repo_id":"wvu","oai_identifier":"oai:researchrepository.wvu.edu:etd-1719"},"canonical_url":"https://search.dev.ndltd.org/etd/wvu/oai:researchrepository.wvu.edu:etd-1719","repository":{"repo_id":"wvu","name":"West Virginia University","base_url":"https://researchrepository.wvu.edu/do/oai/"},"display":{"title":"Jimmy Choos vs. Ariats: The presentation of masculinity in the online sex ads of men who have sex with men","abstract":"The concept of masculinity should be understood in terms of its fluidity. One cannot say that there is a specific \"white\" masculinity or a specific \"straight\" masculinity; rather, masculinity is constantly changing. The inherent problem of defining masculinity has not deterred researches but has fueled a large and growing body of literature dedicated to studying masculinity's dynamic process of change. For a long time, gay men have been regarded as a group who is incapable of possessing masculinity; indeed according to hegemonic masculinity, gay men must be excluded. However, research has shown that gay men are rejecting this notion and are actively engaged in the creation and synthesis of their own versions of masculinity. This study will examine how a group of gay men are portraying, negotiating, or rejecting aspects of the dominant (hegemonic) masculinity in their personal ads on an online website, ManHunt.net. My examination will use both a qualitative and quantitative approach to investigate how these men differ in their presentation of masculinity along with how the age and location of the men affect the prevalence of the traits seen in the online ads.","abstract_html":"The concept of masculinity should be understood in terms of its fluidity. One cannot say that there is a specific "white" masculinity or a specific "straight" masculinity; rather, masculinity is constantly changing. The inherent problem of defining masculinity has not deterred researches but has fueled a large and growing body of literature dedicated to studying masculinity's dynamic process of change. For a long time, gay men have been regarded as a group who is incapable of possessing masculinity; indeed according to hegemonic masculinity, gay men must be excluded. However, research has shown that gay men are rejecting this notion and are actively engaged in the creation and synthesis of their own versions of masculinity. This study will examine how a group of gay men are portraying, negotiating, or rejecting aspects of the dominant (hegemonic) masculinity in their personal ads on an online website, ManHunt.net. My examination will use both a qualitative and quantitative approach to investigate how these men differ in their presentation of masculinity along with how the age and location of the men affect the prevalence of the traits seen in the online ads.","abstract_has_math":false,"creators":["Babich, Adam Thomas"],"institution":null,"degree_name":"MA","degree_level":"Thesis","degree_discipline":"Sociology and Anthropology","degree_department":null,"school":null,"contributors":["Karen Weiss.","Melissa Latimer","Daniel Renfrew"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2010,"date_issued":"2010-08-01T07:00:00Z","date_published":"2010-08-01T07:00:00Z","updated_at":"2026-07-24T06:14:53Z","subjects":["Sociology","Gender studies","LGBTQ studies","Marketing"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["https://researchrepository.wvu.edu/etd/716"],"render_values":[{"text":"https://researchrepository.wvu.edu/etd/716","href":"https://researchrepository.wvu.edu/etd/716","code":true}]}]},"links":{"outbound_url":"https://doi.org/10.33915/etd.716","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Karen Weiss.","Melissa Latimer","Daniel Renfrew"]},{"key":"dc:creator","label":"Author","values":["Babich, Adam Thomas"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2019-01-17T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Sociology and Anthropology"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["MA"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Sociology","Gender studies","LGBTQ studies","Marketing"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://doi.org/10.33915/etd.716","https://researchrepository.wvu.edu/etd/716"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The concept of masculinity should be understood in terms of its fluidity. One cannot say that there is a specific \"white\" masculinity or a specific \"straight\" masculinity; rather, masculinity is constantly changing. The inherent problem of defining masculinity has not deterred researches but has fueled a large and growing body of literature dedicated to studying masculinity's dynamic process of change. For a long time, gay men have been regarded as a group who is incapable of possessing masculinity; indeed according to hegemonic masculinity, gay men must be excluded. However, research has shown that gay men are rejecting this notion and are actively engaged in the creation and synthesis of their own versions of masculinity. This study will examine how a group of gay men are portraying, negotiating, or rejecting aspects of the dominant (hegemonic) masculinity in their personal ads on an online website, ManHunt.net. My examination will use both a qualitative and quantitative approach to investigate how these men differ in their presentation of masculinity along with how the age and location of the men affect the prevalence of the traits seen in the online ads."]},{"key":"dc:title","label":"Title","values":["Jimmy Choos vs. Ariats: The presentation of masculinity in the online sex ads of men who have sex with men"]}]}],"canonical_facts":{"dc:contributor":["Karen Weiss.","Melissa Latimer","Daniel Renfrew"],"dc:creator":["Babich, Adam Thomas"],"dc:date.available":["2019-01-17T08:00:00Z"],"dc:description.abstract":["The concept of masculinity should be understood in terms of its fluidity. One cannot say that there is a specific \"white\" masculinity or a specific \"straight\" masculinity; rather, masculinity is constantly changing. The inherent problem of defining masculinity has not deterred researches but has fueled a large and growing body of literature dedicated to studying masculinity's dynamic process of change. For a long time, gay men have been regarded as a group who is incapable of possessing masculinity; indeed according to hegemonic masculinity, gay men must be excluded. However, research has shown that gay men are rejecting this notion and are actively engaged in the creation and synthesis of their own versions of masculinity. This study will examine how a group of gay men are portraying, negotiating, or rejecting aspects of the dominant (hegemonic) masculinity in their personal ads on an online website, ManHunt.net. My examination will use both a qualitative and quantitative approach to investigate how these men differ in their presentation of masculinity along with how the age and location of the men affect the prevalence of the traits seen in the online ads."],"dc:identifier":["https://doi.org/10.33915/etd.716","https://researchrepository.wvu.edu/etd/716"],"dc:subject":["Sociology","Gender studies","LGBTQ studies","Marketing"],"dc:title":["Jimmy Choos vs. Ariats: The presentation of masculinity in the online sex ads of men who have sex with men"],"thesis:degree_discipline":["Sociology and Anthropology"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["MA"]},"updated_at":"2026-07-24T06:14:53Z"}