This essay uncovers advertising from World War II found in tear sheet archives. Through deep reading and contextual analysis, this essay seeks to determine what these advertisements—found in magazines, newspapers, and posters—were asking their viewers to do in response to the global conflict of the 1940s. It argues that advertisers used emotions and racism to entice citizens of specific classes to invest, enlist, and align their values with American ideals. The creators of these advertisements were hired by American companies, who used government sponsored tactics to woo citizens to the American Ideology while keeping the corporate brand in the public eye. Ultimately the paper exposes the self-serving nature of these American War advtisements and their impact upon visual culture.
","abstract_html":"<p>This essay uncovers advertising from World War II found in tear sheet archives. Through deep reading and contextual analysis, this essay seeks to determine what these advertisements—found in magazines, newspapers, and posters—were asking their viewers to do in response to the global conflict of the 1940s. It argues that advertisers used emotions and racism to entice citizens of specific classes to invest, enlist, and align their values with American ideals. The creators of these advertisements were hired by American companies, who used government sponsored tactics to woo citizens to the American Ideology while keeping the corporate brand in the public eye. Ultimately the paper exposes the self-serving nature of these American War advtisements and their impact upon visual culture.</p>","abstract_has_math":false,"creators":["Maupin, David W"],"institution":null,"degree_name":"Master of Fine Arts (MFA) in Illustration & Visual Culture","degree_level":"Thesis","degree_discipline":"Graduate School of Art","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2025,"date_issued":"2025-05-07T07:00:00Z","date_published":"2025-05-07T07:00:00Z","updated_at":"2026-07-24T06:12:17Z","subjects":["World War II","War Bonds","Illustration","Visual Culture","Art","Marketing","Advertising","Art and Design","Fine Arts","United States History"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://openscholarship.wustl.edu/mfa_illustration/42","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Maupin, David W"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2025-05-07T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Graduate School of Art"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Fine Arts (MFA) in Illustration & Visual Culture"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["World War II","War Bonds","Illustration","Visual Culture","Art","Marketing","Advertising","Art and Design","Fine Arts","United States History"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://openscholarship.wustl.edu/mfa_illustration/42"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This essay uncovers advertising from World War II found in tear sheet archives. Through deep reading and contextual analysis, this essay seeks to determine what these advertisements—found in magazines, newspapers, and posters—were asking their viewers to do in response to the global conflict of the 1940s. It argues that advertisers used emotions and racism to entice citizens of specific classes to invest, enlist, and align their values with American ideals. The creators of these advertisements were hired by American companies, who used government sponsored tactics to woo citizens to the American Ideology while keeping the corporate brand in the public eye. Ultimately the paper exposes the self-serving nature of these American War advtisements and their impact upon visual culture.
"]},{"key":"dc:title","label":"Title","values":["America is Banking on You! Selling American Ideology During World War II"]}]}],"canonical_facts":{"dc:creator":["Maupin, David W"],"dc:date.available":["2025-05-07T07:00:00Z"],"dc:description.abstract":["This essay uncovers advertising from World War II found in tear sheet archives. Through deep reading and contextual analysis, this essay seeks to determine what these advertisements—found in magazines, newspapers, and posters—were asking their viewers to do in response to the global conflict of the 1940s. It argues that advertisers used emotions and racism to entice citizens of specific classes to invest, enlist, and align their values with American ideals. The creators of these advertisements were hired by American companies, who used government sponsored tactics to woo citizens to the American Ideology while keeping the corporate brand in the public eye. Ultimately the paper exposes the self-serving nature of these American War advtisements and their impact upon visual culture.
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