Green Employees: Organizational Identification in an Environmentally Friendly Company

Environmental sustainability is an issue facing our global society and one that must be addressed through communication in order to encourage change amongst individuals. The current research focuses on the organization, in this instance a “Green” printing company, and its role in building identification amongst employees. This study focuses on environmental sustainable practices initiated or continued by employees through the use of a directed mission statement and organizational rhetoric. Utilizing individual interviews, the findings suggest that by building organizational identification, more environmentally-friendly practices amongst organizational members may be achieved.

Name thesis:degree_name

Master of Communication

Discipline thesis:degree_discipline

Department of Communication

Year

2009

Author dc:creator

• Haugen, Jenna

Contributors dc:contributor

• Dr. Angela Jerome (Director), Dr. Blair Thompson, Dr. Jennifer Mize-Smith

• Liberty Group Printers
• sustainability
• organizational mission statements
• printing companies
• Business and Corporate Communications
• Organizational Behavior and Theory

Repository record dc:identifier

https://digitalcommons.wku.edu/theses/107

OAI identifier oai:identifier

oai:digitalcommons.wku.edu:theses-1108