{"id":{"repo_id":"wfu","oai_identifier":"oai:wakespace.lib.wfu.edu:10339/89867"},"canonical_url":"https://search.dev.ndltd.org/etd/wfu/oai:wakespace.lib.wfu.edu:10339/89867","repository":{"repo_id":"wfu","name":"Wake Forest University","base_url":"https://wakespace.lib.wfu.edu/oai/request"},"display":{"title":"\"The Day Beyoncé Turned Black\": An Analysis of Media Responses to Beyoncé's Super Bowl 50 Halftime Performance","abstract":"This thesis involves an analysis of media responses to Beyoncé’s Super Bowl 50 halftime performance of the song “Formation.” The first method is a qualitative thematic analysis that aims to answer two research questions: 1) What themes are presented within liberal and conservative media responses? 2) How are these themes and their dimensions framed within each type of response? I predicted that liberal sources favored the performance while conservative sources rejected it because of oppositional interpretations of two key elements: Beyoncé’s support of Black liberation movements and her insertion of political speech into American football. The second method is a rhetorical analysis via the concept of the rhetorical enthymeme. I argue that the conservative framings of themes within the media’s response utilize unstated assumptions that are rooted in the ideological principles of conservatism. These include a respect for law enforcement, an embodiment of patriotism and, ultimately, a connection to whiteness and racism. Because the conservative media author or speaker has an audience of media consumers who share a conservative worldview, he or she presents arguments (including the condemnation of Beyoncé’s performance) based on these unstated assumptions.","abstract_html":"This thesis involves an analysis of media responses to Beyoncé’s Super Bowl 50 halftime performance of the song “Formation.” The first method is a qualitative thematic analysis that aims to answer two research questions: 1) What themes are presented within liberal and conservative media responses? 2) How are these themes and their dimensions framed within each type of response? I predicted that liberal sources favored the performance while conservative sources rejected it because of oppositional interpretations of two key elements: Beyoncé’s support of Black liberation movements and her insertion of political speech into American football. The second method is a rhetorical analysis via the concept of the rhetorical enthymeme. I argue that the conservative framings of themes within the media’s response utilize unstated assumptions that are rooted in the ideological principles of conservatism. These include a respect for law enforcement, an embodiment of patriotism and, ultimately, a connection to whiteness and racism. Because the conservative media author or speaker has an audience of media consumers who share a conservative worldview, he or she presents arguments (including the condemnation of Beyoncé’s performance) based on these unstated assumptions.","abstract_has_math":false,"creators":["Kokkonos, Kristina"],"institution":"Wake Forest University","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2017,"date_issued":"2017","date_published":"2017","updated_at":"2026-07-27T22:02:17Z","subjects":[],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/10339/89867","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Kokkonos, Kristina"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2018-01-17T09:35:17Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2018-01-17T09:35:17Z"]},{"key":"dc:date.issued","label":"Date","values":["2017"]},{"key":"dc:publisher","label":"Institution","values":["Wake Forest University"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10339/89867"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis involves an analysis of media responses to Beyoncé’s Super Bowl 50 halftime performance of the song “Formation.” The first method is a qualitative thematic analysis that aims to answer two research questions: 1) What themes are presented within liberal and conservative media responses? 2) How are these themes and their dimensions framed within each type of response? I predicted that liberal sources favored the performance while conservative sources rejected it because of oppositional interpretations of two key elements: Beyoncé’s support of Black liberation movements and her insertion of political speech into American football. The second method is a rhetorical analysis via the concept of the rhetorical enthymeme. I argue that the conservative framings of themes within the media’s response utilize unstated assumptions that are rooted in the ideological principles of conservatism. These include a respect for law enforcement, an embodiment of patriotism and, ultimately, a connection to whiteness and racism. Because the conservative media author or speaker has an audience of media consumers who share a conservative worldview, he or she presents arguments (including the condemnation of Beyoncé’s performance) based on these unstated assumptions."]},{"key":"dc:title","label":"Title","values":["\"The Day Beyoncé Turned Black\": An Analysis of Media Responses to Beyoncé's Super Bowl 50 Halftime Performance"]}]}],"canonical_facts":{"dc:creator":["Kokkonos, Kristina"],"dc:date.accessioned":["2018-01-17T09:35:17Z"],"dc:date.available":["2018-01-17T09:35:17Z"],"dc:date.issued":["2017"],"dc:description.abstract":["This thesis involves an analysis of media responses to Beyoncé’s Super Bowl 50 halftime performance of the song “Formation.” The first method is a qualitative thematic analysis that aims to answer two research questions: 1) What themes are presented within liberal and conservative media responses? 2) How are these themes and their dimensions framed within each type of response? I predicted that liberal sources favored the performance while conservative sources rejected it because of oppositional interpretations of two key elements: Beyoncé’s support of Black liberation movements and her insertion of political speech into American football. The second method is a rhetorical analysis via the concept of the rhetorical enthymeme. I argue that the conservative framings of themes within the media’s response utilize unstated assumptions that are rooted in the ideological principles of conservatism. These include a respect for law enforcement, an embodiment of patriotism and, ultimately, a connection to whiteness and racism. Because the conservative media author or speaker has an audience of media consumers who share a conservative worldview, he or she presents arguments (including the condemnation of Beyoncé’s performance) based on these unstated assumptions."],"dc:identifier.uri":["http://hdl.handle.net/10339/89867"],"dc:language.iso":["en"],"dc:publisher":["Wake Forest University"],"dc:title":["\"The Day Beyoncé Turned Black\": An Analysis of Media Responses to Beyoncé's Super Bowl 50 Halftime Performance"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T22:02:17Z"}