{"id":{"repo_id":"wfu","oai_identifier":"oai:wakespace.lib.wfu.edu:10339/59278"},"canonical_url":"https://search.dev.ndltd.org/etd/wfu/oai:wakespace.lib.wfu.edu:10339/59278","repository":{"repo_id":"wfu","name":"Wake Forest University","base_url":"https://wakespace.lib.wfu.edu/oai/request"},"display":{"title":"I Know We Should Be Running but the Song Plays On: A Theory of Ascribed Persona","abstract":"This thesis addresses the problem that current iterations of persona theory fail to consider the perspective or role of the audience in communication studies when communication is largely a dialogic process. Ascribed persona is one way of beginning to fill that gap, by describing a persona that an audience creates in their minds for a rhetor in place of the first persona the rhetor provides. Three case studies are considered, all within the realm of music: indie band Enter the Haggis/Jubilee Riots, country and pop star Taylor Swift, and all-around icon Cher. In each case, the audience is found to play a major role in the artist’s continued economic success. An artist’s interactions with their audience and responses to any ascribed personas can be strategically planned and used to further their artistic as well as economic ambitions.","abstract_html":"This thesis addresses the problem that current iterations of persona theory fail to consider the perspective or role of the audience in communication studies when communication is largely a dialogic process. Ascribed persona is one way of beginning to fill that gap, by describing a persona that an audience creates in their minds for a rhetor in place of the first persona the rhetor provides. Three case studies are considered, all within the realm of music: indie band Enter the Haggis/Jubilee Riots, country and pop star Taylor Swift, and all-around icon Cher. In each case, the audience is found to play a major role in the artist’s continued economic success. An artist’s interactions with their audience and responses to any ascribed personas can be strategically planned and used to further their artistic as well as economic ambitions.","abstract_has_math":false,"creators":["Gruenhagen, Julianne Harper"],"institution":"Wake Forest University","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016","date_published":"2016","updated_at":"2026-07-27T22:01:58Z","subjects":["Music genres"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/10339/59278","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Gruenhagen, Julianne Harper"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2016-05-21T08:35:37Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2021-06-01T08:30:09Z"]},{"key":"dc:date.issued","label":"Date","values":["2016"]},{"key":"dc:publisher","label":"Institution","values":["Wake Forest University"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Music genres"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10339/59278"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis addresses the problem that current iterations of persona theory fail to consider the perspective or role of the audience in communication studies when communication is largely a dialogic process. Ascribed persona is one way of beginning to fill that gap, by describing a persona that an audience creates in their minds for a rhetor in place of the first persona the rhetor provides. Three case studies are considered, all within the realm of music: indie band Enter the Haggis/Jubilee Riots, country and pop star Taylor Swift, and all-around icon Cher. In each case, the audience is found to play a major role in the artist’s continued economic success. An artist’s interactions with their audience and responses to any ascribed personas can be strategically planned and used to further their artistic as well as economic ambitions."]},{"key":"dc:title","label":"Title","values":["I Know We Should Be Running but the Song Plays On: A Theory of Ascribed Persona"]}]}],"canonical_facts":{"dc:creator":["Gruenhagen, Julianne Harper"],"dc:date.accessioned":["2016-05-21T08:35:37Z"],"dc:date.available":["2021-06-01T08:30:09Z"],"dc:date.issued":["2016"],"dc:description.abstract":["This thesis addresses the problem that current iterations of persona theory fail to consider the perspective or role of the audience in communication studies when communication is largely a dialogic process. Ascribed persona is one way of beginning to fill that gap, by describing a persona that an audience creates in their minds for a rhetor in place of the first persona the rhetor provides. Three case studies are considered, all within the realm of music: indie band Enter the Haggis/Jubilee Riots, country and pop star Taylor Swift, and all-around icon Cher. In each case, the audience is found to play a major role in the artist’s continued economic success. An artist’s interactions with their audience and responses to any ascribed personas can be strategically planned and used to further their artistic as well as economic ambitions."],"dc:identifier.uri":["http://hdl.handle.net/10339/59278"],"dc:language.iso":["en"],"dc:publisher":["Wake Forest University"],"dc:subject":["Music genres"],"dc:title":["I Know We Should Be Running but the Song Plays On: A Theory of Ascribed Persona"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T22:01:58Z"}