{"id":{"repo_id":"wfu","oai_identifier":"oai:wakespace.lib.wfu.edu:10339/33477"},"canonical_url":"https://search.dev.ndltd.org/etd/wfu/oai:wakespace.lib.wfu.edu:10339/33477","repository":{"repo_id":"wfu","name":"Wake Forest University","base_url":"https://wakespace.lib.wfu.edu/oai/request"},"display":{"title":"KIVA.ORG'S PERSUASIVE APPEAL: A BURKEAN ANALYSIS OF CHARITY PERSUASION","abstract":"Kiva.org's (Kiva) success is explained using two rhetorical constructs based on Kenneth Burke's theory of dramatism as tailored to charity appeals: simplification (reducing of the representative anecdote) and completion (redeeming a hierarchy). These two constructs explain Kiva's unprecedented success. Despite being founded five years ago, it has raised $199 million for microfinance institutions (MFI), and has many corporate sponsors, including but not limited to Cisco, Google, Intel, Ernst & Young and Wal-Mart. Considering that many nonprofit organizations (NPOs) fail within their first year, Kiva's success deserves careful attention to the rhetorical strategies that it uses to convince so many people and corporations to give.","abstract_html":"Kiva.org's (Kiva) success is explained using two rhetorical constructs based on Kenneth Burke's theory of dramatism as tailored to charity appeals: simplification (reducing of the representative anecdote) and completion (redeeming a hierarchy). These two constructs explain Kiva's unprecedented success. Despite being founded five years ago, it has raised $199 million for microfinance institutions (MFI), and has many corporate sponsors, including but not limited to Cisco, Google, Intel, Ernst & Young and Wal-Mart. Considering that many nonprofit organizations (NPOs) fail within their first year, Kiva's success deserves careful attention to the rhetorical strategies that it uses to convince so many people and corporations to give.","abstract_has_math":false,"creators":["Jardina, Anthony Mark"],"institution":"Wake Forest University","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2011,"date_issued":"2011","date_published":"2011","updated_at":"2026-07-27T22:01:14Z","subjects":["Charity"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/10339/33477","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Jardina, Anthony Mark"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2011-07-14T20:36:01Z"]},{"key":"dc:date.issued","label":"Date","values":["2011"]},{"key":"dc:publisher","label":"Institution","values":["Wake Forest University"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Charity"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10339/33477"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Kiva.org's (Kiva) success is explained using two rhetorical constructs based on Kenneth Burke's theory of dramatism as tailored to charity appeals: simplification (reducing of the representative anecdote) and completion (redeeming a hierarchy). These two constructs explain Kiva's unprecedented success. Despite being founded five years ago, it has raised $199 million for microfinance institutions (MFI), and has many corporate sponsors, including but not limited to Cisco, Google, Intel, Ernst & Young and Wal-Mart. Considering that many nonprofit organizations (NPOs) fail within their first year, Kiva's success deserves careful attention to the rhetorical strategies that it uses to convince so many people and corporations to give."]},{"key":"dc:title","label":"Title","values":["KIVA.ORG'S PERSUASIVE APPEAL: A BURKEAN ANALYSIS OF CHARITY PERSUASION"]}]}],"canonical_facts":{"dc:creator":["Jardina, Anthony Mark"],"dc:date.accessioned":["2011-07-14T20:36:01Z"],"dc:date.issued":["2011"],"dc:description.abstract":["Kiva.org's (Kiva) success is explained using two rhetorical constructs based on Kenneth Burke's theory of dramatism as tailored to charity appeals: simplification (reducing of the representative anecdote) and completion (redeeming a hierarchy). These two constructs explain Kiva's unprecedented success. Despite being founded five years ago, it has raised $199 million for microfinance institutions (MFI), and has many corporate sponsors, including but not limited to Cisco, Google, Intel, Ernst & Young and Wal-Mart. Considering that many nonprofit organizations (NPOs) fail within their first year, Kiva's success deserves careful attention to the rhetorical strategies that it uses to convince so many people and corporations to give."],"dc:identifier.uri":["http://hdl.handle.net/10339/33477"],"dc:language.iso":["en"],"dc:publisher":["Wake Forest University"],"dc:subject":["Charity"],"dc:title":["KIVA.ORG'S PERSUASIVE APPEAL: A BURKEAN ANALYSIS OF CHARITY PERSUASION"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T22:01:14Z"}