The Effects of Health Fashion and Its Implications for Public Health Campaign

The present study sought to explore the effect of health fashion on individual and tried to describe its implication for public health campaign. Data were collected from one-on-one interviews with twelve undergraduate students. To assess their attitude on two skin-cancer T-shirts--one designed by Marc Jacobs and the other is a plain white T-shit with ribbon on it and reasons why they have such attitude, the interviews were recorded and analyzed. Results showed that participants could generally understand the message on Marc Jacobs' cancer T-shirt, but only three of twelve participants had positive rating on it. For the other skin cancer T-shirt, none of the participants correctly understood what the orange ribbon stands for and none of them had positive attitude on it. However, this study ultimately yielded many implications for future research regarding the health fashion campaigns and products.

Grantor dc:publisher

Wake Forest University

Year dc:date.issued

2011

Author dc:creator

• Chen, Aoshuang

• Cause-related Marketing

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/10339/33471

OAI identifier oai:identifier

oai:wakespace.lib.wfu.edu:10339/33471