Examining the Under-Diagnosis of Obstructive Sleep Apnea Through Rimal's Risk Perception Attitude Framework

ABSTRACT The primary aim of this study was to determine whether message tailoring through a web-based campaign could increase participants’ intentions to visit a physician about OSA. The secondary aims of the analyses were to identify important relationships related to message tailoring including risk perception, efficacy perception, perceived barriers, and demographic variables. Participants in this study were visitors to Sleep Solutions’ website (www.apnea.com) who opted to fill out an OSA risk survey (n = 138). Although the intervention did not significantly increase intentions to visit a physician for participants in the test condition, there are other important implications of this research for message tailoring as it relates to OSA. The research indicated that gender and race had a significant effect on intention to visit a physician. Additionally, the results of this study suggest that targeting perceived susceptibility and increasing awareness of the health risks associated with OSA may be important for future campaigns involving this condition.

Grantor dc:publisher

Wake Forest University

Year dc:date.issued

2010

Author dc:creator

• Mills, Elizabeth

• message tailoring

Language dc:language.iso

en_US

Handle dc:identifier.uri

http://hdl.handle.net/10339/14796

OAI identifier oai:identifier

oai:wakespace.lib.wfu.edu:10339/14796