This dissertation adds to what we know about the effects of Market Orientation and Organizational Learning on Positional Advantage and on Organizational Outcomes by introducing the concept of Absorptive Capacity from the management literature. Though each is related to organizational learning, market orientation and absorptive ca-pacity have not been presented together in a structural model with organizational learning as a higher order construct. In this paper, I bring Market Orientation and Absorptive Ca-pacity together as higher-order constructs indicating Organizational Learning as a third order construct. Organizational Learning in turn indicates Positional Advantage as a fourth order construct, which also is indicated by Innovativeness and Entrepreneurship. Positional Advantage in the model also predicts Organizational Performance, measured by managers' perceptions of Sales Growth, Market Share Growth, and Market Position. Further, I investigate the impact of Turbulence on these relationships. The link between Organizational Learning and Market Orientation increases as Market Turbulence increas-es. The link between Organizational Learning and Absorptive Capacity increases as Technological Turbulence increases. Neither form of Turbulence had any effect on the relationship of Organizational Learning to Positional Advantage.
","abstract_html":"<p>This dissertation adds to what we know about the effects of Market Orientation and Organizational Learning on Positional Advantage and on Organizational Outcomes by introducing the concept of Absorptive Capacity from the management literature. Though each is related to organizational learning, market orientation and absorptive ca-pacity have not been presented together in a structural model with organizational learning as a higher order construct. In this paper, I bring Market Orientation and Absorptive Ca-pacity together as higher-order constructs indicating Organizational Learning as a third order construct. Organizational Learning in turn indicates Positional Advantage as a fourth order construct, which also is indicated by Innovativeness and Entrepreneurship. Positional Advantage in the model also predicts Organizational Performance, measured by managers' perceptions of Sales Growth, Market Share Growth, and Market Position. Further, I investigate the impact of Turbulence on these relationships. The link between Organizational Learning and Market Orientation increases as Market Turbulence increas-es. The link between Organizational Learning and Absorptive Capacity increases as Technological Turbulence increases. Neither form of Turbulence had any effect on the relationship of Organizational Learning to Positional Advantage.</p>","abstract_has_math":false,"creators":["Friesen, Daniel Patrick"],"institution":null,"degree_name":"Ph.D.","degree_level":"Open Access Dissertation","degree_discipline":"Management and Information Systems","degree_department":null,"school":null,"contributors":["Attila Yaprak"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2013,"date_issued":"2013-01-01T08:00:00Z","date_published":"2013-01-01T08:00:00Z","updated_at":"2026-07-24T05:59:19Z","subjects":["Absorptive Capacity","Corporate Performance","Market Orientation","Organizational Learning","Positional Advantage","Turbulence","Marketing"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.wayne.edu/oa_dissertations/655","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Attila Yaprak"]},{"key":"dc:creator","label":"Author","values":["Friesen, Daniel Patrick"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2012-01-01T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Management and Information Systems"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Open Access Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Absorptive Capacity","Corporate Performance","Market Orientation","Organizational Learning","Positional Advantage","Turbulence","Marketing"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.wayne.edu/oa_dissertations/655"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This dissertation adds to what we know about the effects of Market Orientation and Organizational Learning on Positional Advantage and on Organizational Outcomes by introducing the concept of Absorptive Capacity from the management literature. Though each is related to organizational learning, market orientation and absorptive ca-pacity have not been presented together in a structural model with organizational learning as a higher order construct. In this paper, I bring Market Orientation and Absorptive Ca-pacity together as higher-order constructs indicating Organizational Learning as a third order construct. Organizational Learning in turn indicates Positional Advantage as a fourth order construct, which also is indicated by Innovativeness and Entrepreneurship. Positional Advantage in the model also predicts Organizational Performance, measured by managers' perceptions of Sales Growth, Market Share Growth, and Market Position. Further, I investigate the impact of Turbulence on these relationships. The link between Organizational Learning and Market Orientation increases as Market Turbulence increas-es. The link between Organizational Learning and Absorptive Capacity increases as Technological Turbulence increases. Neither form of Turbulence had any effect on the relationship of Organizational Learning to Positional Advantage.
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"],"dc:identifier":["https://digitalcommons.wayne.edu/oa_dissertations/655"],"dc:subject":["Absorptive Capacity","Corporate Performance","Market Orientation","Organizational Learning","Positional Advantage","Turbulence","Marketing"],"dc:title":["The Relationship Of Market Orientation, Absorptive Capaci-Ty, Organizational Learning, And Positional Advantage To Corporate Performance In Turbulent And Non-Turbulent Environments"],"thesis:degree_discipline":["Management and Information Systems"],"thesis:degree_level":["Open Access Dissertation"],"thesis:degree_name":["Ph.D."]},"updated_at":"2026-07-24T05:59:19Z"}