Like many other attributes, consumers exhibit varying degrees of preference with regard to foreign and domestic products. Some consumers have preferences for domestic products while other, seemingly similar, consumers prefer the foreign counterpart. Product quality differences aside, we aim to investigate the attitudinal constructs behind the varying preferences among consumers as they relate to foreign and domestic products.
The author created two new scales for the measurement of the consumer xenocentrism and consumer cosmopolitanism constructs. The consumer xenocentrism scale is intended to measure consumers' favorable orientations to products from outside their membership group. The consumer cosmopolitanism scale is designed to measure consumers' openness to new ideas and tendency to address functional needs with the kind of products or services that best deliver the desired function, regardless of tradition or social influence.
Modern, robust scale creation techniques were be used for the scale creation and validation process and the end result was a pair of six-item self-report measures that are valid, reliable and exhibit strong psychometric properties. Such scales will facilitate the proper measurement of the constructs in question by both marketing practitioners and academics alike.
","abstract_html":"<p>Like many other attributes, consumers exhibit varying degrees of preference with regard to foreign and domestic products. Some consumers have preferences for domestic products while other, seemingly similar, consumers prefer the foreign counterpart. Product quality differences aside, we aim to investigate the attitudinal constructs behind the varying preferences among consumers as they relate to foreign and domestic products. </p> <p>The author created two new scales for the measurement of the consumer xenocentrism and consumer cosmopolitanism constructs. The consumer xenocentrism scale is intended to measure consumers' favorable orientations to products from outside their membership group. The consumer cosmopolitanism scale is designed to measure consumers' openness to new ideas and tendency to address functional needs with the kind of products or services that best deliver the desired function, regardless of tradition or social influence.</p> <p>Modern, robust scale creation techniques were be used for the scale creation and validation process and the end result was a pair of six-item self-report measures that are valid, reliable and exhibit strong psychometric properties. Such scales will facilitate the proper measurement of the constructs in question by both marketing practitioners and academics alike.</p>","abstract_has_math":false,"creators":["Lawrence, Steven James"],"institution":null,"degree_name":"Ph.D.","degree_level":"Open Access Dissertation","degree_discipline":"Management and Information Systems","degree_department":null,"school":null,"contributors":["Abhijit Biswas"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-01-01T08:00:00Z","date_published":"2012-01-01T08:00:00Z","updated_at":"2026-07-24T05:59:11Z","subjects":["Consumer","Cosmopolitanism","Marketing","Psychometrics","Scale Development","Xenocentrism","Business Administration, Management, and Operations","Social Psychology"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.wayne.edu/oa_dissertations/606","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Abhijit Biswas"]},{"key":"dc:creator","label":"Author","values":["Lawrence, Steven James"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2012-01-01T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Management and Information Systems"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Open Access Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Consumer","Cosmopolitanism","Marketing","Psychometrics","Scale Development","Xenocentrism","Business Administration, Management, and Operations","Social Psychology"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.wayne.edu/oa_dissertations/606"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Like many other attributes, consumers exhibit varying degrees of preference with regard to foreign and domestic products. Some consumers have preferences for domestic products while other, seemingly similar, consumers prefer the foreign counterpart. Product quality differences aside, we aim to investigate the attitudinal constructs behind the varying preferences among consumers as they relate to foreign and domestic products.
The author created two new scales for the measurement of the consumer xenocentrism and consumer cosmopolitanism constructs. The consumer xenocentrism scale is intended to measure consumers' favorable orientations to products from outside their membership group. The consumer cosmopolitanism scale is designed to measure consumers' openness to new ideas and tendency to address functional needs with the kind of products or services that best deliver the desired function, regardless of tradition or social influence.
Modern, robust scale creation techniques were be used for the scale creation and validation process and the end result was a pair of six-item self-report measures that are valid, reliable and exhibit strong psychometric properties. Such scales will facilitate the proper measurement of the constructs in question by both marketing practitioners and academics alike.
"]},{"key":"dc:title","label":"Title","values":["Consumer Xenocentrism And Consumer Cosmopolitanism: The De-Velopment And Validation Of Scales Of Constructs Influencing Attitudes Towards Foreign Product Consumption"]}]}],"canonical_facts":{"dc:contributor":["Abhijit Biswas"],"dc:creator":["Lawrence, Steven James"],"dc:date.available":["2012-01-01T08:00:00Z"],"dc:description.abstract":["Like many other attributes, consumers exhibit varying degrees of preference with regard to foreign and domestic products. Some consumers have preferences for domestic products while other, seemingly similar, consumers prefer the foreign counterpart. Product quality differences aside, we aim to investigate the attitudinal constructs behind the varying preferences among consumers as they relate to foreign and domestic products.
The author created two new scales for the measurement of the consumer xenocentrism and consumer cosmopolitanism constructs. The consumer xenocentrism scale is intended to measure consumers' favorable orientations to products from outside their membership group. The consumer cosmopolitanism scale is designed to measure consumers' openness to new ideas and tendency to address functional needs with the kind of products or services that best deliver the desired function, regardless of tradition or social influence.
Modern, robust scale creation techniques were be used for the scale creation and validation process and the end result was a pair of six-item self-report measures that are valid, reliable and exhibit strong psychometric properties. Such scales will facilitate the proper measurement of the constructs in question by both marketing practitioners and academics alike.
"],"dc:identifier":["https://digitalcommons.wayne.edu/oa_dissertations/606"],"dc:subject":["Consumer","Cosmopolitanism","Marketing","Psychometrics","Scale Development","Xenocentrism","Business Administration, Management, and Operations","Social Psychology"],"dc:title":["Consumer Xenocentrism And Consumer Cosmopolitanism: The De-Velopment And Validation Of Scales Of Constructs Influencing Attitudes Towards Foreign Product Consumption"],"thesis:degree_discipline":["Management and Information Systems"],"thesis:degree_level":["Open Access Dissertation"],"thesis:degree_name":["Ph.D."]},"updated_at":"2026-07-24T05:59:11Z"}