The role of organizational climate and culture in service encounters

<p>This study explored the link between culture and climate with respect to customer service ratings. Two hospital units, one with high customer service ratings and one with low customer service ratings, were identified for analysis. A mixed-method design was implemented to assess climate and culture on each unit. Climate was assessed with a survey that combined elements of Schneider, White, and Paul's (1998) Assessment of Service Climate Instrument and Litwin and Stringer's (1968) Organizational Climate Questionnaire. An ethnographic approach using observation, interviews and archival data analysis was completed to understand each unit's culture. Findings indicate high customer service environments rated the factors of warmth, identity, customer orientation and global service climate more favorably. In addition, ethnographic elements within high service environments include the Nature of Time, Assumptions of Human Relationship, and values as discussed by Schein (1985). All these factors help to create and perpetuate a climate and culture of high service.</p>

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Open Access Dissertation

Discipline thesis:degree_discipline

Communication

Year dc:date.available

2011

Author dc:creator

• Heyart, Beth Ann

Contributors dc:contributor

• Matthew W. Seeger

• climate
• culture
• service
• Business Administration, Management, and Operations
• Communication

Repository record dc:identifier

https://digitalcommons.wayne.edu/oa_dissertations/240

OAI identifier oai:identifier

oai:digitalcommons.wayne.edu:oa_dissertations-1239