{"id":{"repo_id":"washington","oai_identifier":"oai:digital.lib.washington.edu:1773/44080"},"canonical_url":"https://search.dev.ndltd.org/etd/washington/oai:digital.lib.washington.edu:1773/44080","repository":{"repo_id":"washington","name":"University of Washington","base_url":"https://digital.lib.washington.edu/server/oai/request"},"display":{"title":"Essays on Economics of Online Platforms","abstract":"In this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation.","abstract_html":"In this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation.","abstract_has_math":false,"creators":["Doosti, Shahryar"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Tan, Yong"],"committee_chairs":[],"committee_members":[],"year":2019,"date_issued":"2019-08-14","date_published":"2019-08-14","updated_at":"2026-07-24T05:58:16Z","subjects":["apps","crowdfunding","mobile economy","platform design","social media","sponsorship","Business administration"],"languages":["en_US"],"rights":["CC BY"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/1773/44080","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Tan, Yong"]},{"key":"dc:creator","label":"Author","values":["Doosti, Shahryar"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2019-08-14T22:30:22Z"]},{"key":"dc:date.issued","label":"Date","values":["2019-08-14"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["apps","crowdfunding","mobile economy","platform design","social media","sponsorship","Business administration"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]},{"key":"dc:rights","label":"Dc Rights","values":["CC BY"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["Doosti_washington_0250E_19937.pdf"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/1773/44080"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Thesis (Ph.D.)--University of Washington, 2019"]},{"key":"dc:description.abstract","label":"Abstract","values":["In this dissertation, I study the economics of online platforms. 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Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Essays on Economics of Online Platforms"]}]}],"canonical_facts":{"dc:contributor.advisor":["Tan, Yong"],"dc:creator":["Doosti, Shahryar"],"dc:date.accessioned":["2019-08-14T22:30:22Z"],"dc:date.issued":["2019-08-14"],"dc:description":["Thesis (Ph.D.)--University of Washington, 2019"],"dc:description.abstract":["In this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation."],"dc:format.mimetype":["application/pdf"],"dc:identifier.other":["Doosti_washington_0250E_19937.pdf"],"dc:identifier.uri":["http://hdl.handle.net/1773/44080"],"dc:language.iso":["en_US"],"dc:rights":["CC BY"],"dc:subject":["apps","crowdfunding","mobile economy","platform design","social media","sponsorship","Business administration"],"dc:title":["Essays on Economics of Online Platforms"],"dc:type":["Thesis"]},"updated_at":"2026-07-24T05:58:16Z"}