{"id":{"repo_id":"washington","oai_identifier":"oai:digital.lib.washington.edu:1773/20623"},"canonical_url":"https://search.dev.ndltd.org/etd/washington/oai:digital.lib.washington.edu:1773/20623","repository":{"repo_id":"washington","name":"University of Washington","base_url":"https://digital.lib.washington.edu/server/oai/request"},"display":{"title":"A Unified Theory of Consumer Response to Self-Concept Threat","abstract":"This dissertation comprises three chapters. Chapter one is designed to stand alone as a conceptual framework and literature review prepared for submission to an edited volume. This chapter presents a unifying model of self-concept threat. Through the integration of extant literature and the adaptation of a novel theoretical perspective, chapter one makes the critical proposal that self-concept threats are best understood when defined by the specific associations they target. Using Greenwald and colleagues' Unified Theory of Implicit Social Cognition (2002) as a starting point, this chapter introduces two specific threat types: identity valence threat and identity strength threat, and hypothesizes the distinct mechanisms involved in response to either type of threat. Chapter two is a brief empirical investigation of the framework outlined in chapter one and presents a single pilot experiment. Chapter three is designed as stand alone document prepared for submission to a peer-reviewed journal. This chapter focuses on identity strength threats, specifically threats that target the self-brand association. Three experiments demonstrate that threats to self-brand association lead to heightened preference for the focal brand, particularly for those most strongly identified with the brand, and that the this pursuit of the brand is an anxiety-mediated act of self-verification The key implication of this research is that creating uncertainty in brand relationships can be an effective strategy for increasing brand preference, a tactic contrary to marketing convention.","abstract_html":"This dissertation comprises three chapters. Chapter one is designed to stand alone as a conceptual framework and literature review prepared for submission to an edited volume. This chapter presents a unifying model of self-concept threat. Through the integration of extant literature and the adaptation of a novel theoretical perspective, chapter one makes the critical proposal that self-concept threats are best understood when defined by the specific associations they target. Using Greenwald and colleagues' Unified Theory of Implicit Social Cognition (2002) as a starting point, this chapter introduces two specific threat types: identity valence threat and identity strength threat, and hypothesizes the distinct mechanisms involved in response to either type of threat. Chapter two is a brief empirical investigation of the framework outlined in chapter one and presents a single pilot experiment. Chapter three is designed as stand alone document prepared for submission to a peer-reviewed journal. This chapter focuses on identity strength threats, specifically threats that target the self-brand association. Three experiments demonstrate that threats to self-brand association lead to heightened preference for the focal brand, particularly for those most strongly identified with the brand, and that the this pursuit of the brand is an anxiety-mediated act of self-verification The key implication of this research is that creating uncertainty in brand relationships can be an effective strategy for increasing brand preference, a tactic contrary to marketing convention.","abstract_has_math":false,"creators":["Angle, Justin W."],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Forehand, Mark R"],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-09-13","date_published":"2012-09-13","updated_at":"2026-07-24T05:57:59Z","subjects":["Consumer behavior; identity; implicit cognition"],"languages":["en_US"],"rights":["Copyright is held by the individual authors."],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/1773/20623","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Forehand, Mark R"]},{"key":"dc:creator","label":"Author","values":["Angle, Justin W."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2012-09-13T17:26:27Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2012-09-13T17:26:27Z"]},{"key":"dc:date.issued","label":"Date","values":["2012-09-13"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Consumer behavior; identity; implicit cognition"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright is held by the individual authors."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["Angle_washington_0250E_10302.pdf"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/1773/20623"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Thesis (Ph.D.)--University of Washington, 2012"]},{"key":"dc:description.abstract","label":"Abstract","values":["This dissertation comprises three chapters. 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This chapter focuses on identity strength threats, specifically threats that target the self-brand association. Three experiments demonstrate that threats to self-brand association lead to heightened preference for the focal brand, particularly for those most strongly identified with the brand, and that the this pursuit of the brand is an anxiety-mediated act of self-verification The key implication of this research is that creating uncertainty in brand relationships can be an effective strategy for increasing brand preference, a tactic contrary to marketing convention."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["A Unified Theory of Consumer Response to Self-Concept Threat"]}]}],"canonical_facts":{"dc:contributor.advisor":["Forehand, Mark R"],"dc:creator":["Angle, Justin W."],"dc:date.accessioned":["2012-09-13T17:26:27Z"],"dc:date.available":["2012-09-13T17:26:27Z"],"dc:date.issued":["2012-09-13"],"dc:description":["Thesis (Ph.D.)--University of Washington, 2012"],"dc:description.abstract":["This dissertation comprises three chapters. Chapter one is designed to stand alone as a conceptual framework and literature review prepared for submission to an edited volume. This chapter presents a unifying model of self-concept threat. Through the integration of extant literature and the adaptation of a novel theoretical perspective, chapter one makes the critical proposal that self-concept threats are best understood when defined by the specific associations they target. Using Greenwald and colleagues' Unified Theory of Implicit Social Cognition (2002) as a starting point, this chapter introduces two specific threat types: identity valence threat and identity strength threat, and hypothesizes the distinct mechanisms involved in response to either type of threat. Chapter two is a brief empirical investigation of the framework outlined in chapter one and presents a single pilot experiment. Chapter three is designed as stand alone document prepared for submission to a peer-reviewed journal. This chapter focuses on identity strength threats, specifically threats that target the self-brand association. Three experiments demonstrate that threats to self-brand association lead to heightened preference for the focal brand, particularly for those most strongly identified with the brand, and that the this pursuit of the brand is an anxiety-mediated act of self-verification The key implication of this research is that creating uncertainty in brand relationships can be an effective strategy for increasing brand preference, a tactic contrary to marketing convention."],"dc:format.mimetype":["application/pdf"],"dc:identifier.other":["Angle_washington_0250E_10302.pdf"],"dc:identifier.uri":["http://hdl.handle.net/1773/20623"],"dc:language.iso":["en_US"],"dc:rights":["Copyright is held by the individual authors."],"dc:subject":["Consumer behavior; identity; implicit cognition"],"dc:title":["A Unified Theory of Consumer Response to Self-Concept Threat"],"dc:type":["Thesis"]},"updated_at":"2026-07-24T05:57:59Z"}