Analysing International Sports Fan Motivations and Constraints: The Case of Japanese International Sports Fan Tourists and Rugby World Cup Fan Tourists
type: CreativeWork
description: The scale of professional sports leagues and mega sports events has expanded recently. Many sports fans travel to foreign countries to watch international events featuring the world’s top athletes or players. The number of international sports fan tourists has increased, and understanding their behaviour is very important for stakeholders and those involved in marketing, such as sports organisations, travel companies, and government tourist organisations. This study examines the motivations and constraints of Japanese international sports fan tourists and Japanese Rugby World Cup fan tourists. Sports fan tourists are tourists as well as sports fans. Many researchers have examined motivation either from a sports fan’s perspective or a tourist perspective. However, a motivation scale for international sports fan tourists (combining both sports fan and tourist motivations) has been not developed as there has been a lack of research into the behaviour of the international sports fan tourist. The main research aim of this study is to analyse the motivation and constraint factors of both Japanese international sports fan tourists and Japanese Rugby World Cup tourists. The methodology aims to: 1.profile Japanese international sports fan tourists and Japanese Rugby World Cup tourists; 2.develop a motivational scale for actual sports fan tourists and a constraints scale for potential sports fan tourists (those who considered going but did not go); 3.analyse these factors according to demographics; 4.examine factors related to motivations and constraints on fans’ satisfaction, or their intention to attend future events. A quantitative approach was employed. The main data collection methods were three email surveys: 1.Study 1 collected data about actual international sports fan tourists (N=338) and potential sports fan tourists (N=292). 2.Study 2 collected data about actual Rugby World Cup 1987-2007 tourists (N=101) and potential tourists (N=297). 3.Study 3 collected data abou…
abstract: The scale of professional sports leagues and mega sports events has expanded recently. Many sports fans travel to foreign countries to watch international events featuring the world’s top athletes or players. The number of international sports fan tourists has increased, and understanding their behaviour is very important for stakeholders and those involved in marketing, such as sports organisations, travel companies, and government tourist organisations. This study examines the motivations and constraints of Japanese international sports fan tourists and Japanese Rugby World Cup fan tourists. Sports fan tourists are tourists as well as sports fans. Many researchers have examined motivation either from a sports fan’s perspective or a tourist perspective. However, a motivation scale for international sports fan tourists (combining both sports fan and tourist motivations) has been not developed as there has been a lack of research into the behaviour of the international sports fan tourist. The main research aim of this study is to analyse the motivation and constraint factors of both Japanese international sports fan tourists and Japanese Rugby World Cup tourists. The methodology aims to: 1.profile Japanese international sports fan tourists and Japanese Rugby World Cup tourists; 2.develop a motivational scale for actual sports fan tourists and a constraints scale for potential sports fan tourists (those who considered going but did not go); 3.analyse these factors according to demographics; 4.examine factors related to motivations and constraints on fans’ satisfaction, or their intention to attend future events. A quantitative approach was employed. The main data collection methods were three email surveys: 1.Study 1 collected data about actual international sports fan tourists (N=338) and potential sports fan tourists (N=292). 2.Study 2 collected data about actual Rugby World Cup 1987-2007 tourists (N=101) and potential tourists (N=297). 3.Study 3 collected data abou…
author: Nishio, Tatsuru
keywords: Sports Tourism, International Sports Fan Tourists, International Sports Fan Motivation, International Sports Fan Constraint, Structural Equation Modelling, Interaction Effects, Rugby World Cup Fan Tourists, Japanese International Sports Fan Tourists
license: https://researchcommons.waikato.ac.nz/bitstreams/03d4cd4a-b011-481f-9949-18cba70e2f58/download
date published: 2013
date modified: 2026-07-24T05:57:30Z
provider: University Waikato
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Waikato