The meetings incentives conferences and events industry in Hang Zhou, China: Residents' perceptions of policies
type: CreativeWork
description: This thesis was initiated by the occurrence of the 2006 Hang Zhou World Leisure Expo. Hang Zhou is the author's home city, and thus the Expo was of interest, and from this interest came the idea of conducting research into residents' perceptions of the impacts of the 2006 Expo and the more general impacts of Hang Zhou's Meetings, Incentives, Conferences and Exhibitions (MICE) policies. As in other Chinese cities, these policies are primarily determined by the Municipal Government with comparatively little reference to residents. The researcher has found very little prior research into the subject of resident perceptions of MICE, even though, as described in the thesis, there has been increasing competition between cities as each seeks to build conference centres and attract business for those centres. Much of the literature reviewed was based on research into western cases, and in the final chapter reference is made to potential differences between China and the locations of this other research. After a literature review, the author undertook a qualitative study by conducting interviews with 40 respondents to both elicit their views and determine items for a subsequent quantitative study based on self completed questionnaires. After 5 months, a sample of just over 400 usable responses had been collected. The design of the questionnaire permitted discriminant analysis to be used, and thus in addition to the use of t-tests and ANOVA, factor, cluster, regression and path analysis were all used. Given the lack of previous research within China, the main focus of the research was descriptive and exploratory in nature, but the initial results permitted the development of a potential set of causal relationships that are summarised in the main text as Figure 4.3. This permitted a series of four propositions to be examined. It is to be noted that the term ‗proposition' is used rather than ‗hypothesis'. The latter term implies quantifiable relationships are thought to exist a…
abstract: This thesis was initiated by the occurrence of the 2006 Hang Zhou World Leisure Expo. Hang Zhou is the author's home city, and thus the Expo was of interest, and from this interest came the idea of conducting research into residents' perceptions of the impacts of the 2006 Expo and the more general impacts of Hang Zhou's Meetings, Incentives, Conferences and Exhibitions (MICE) policies. As in other Chinese cities, these policies are primarily determined by the Municipal Government with comparatively little reference to residents. The researcher has found very little prior research into the subject of resident perceptions of MICE, even though, as described in the thesis, there has been increasing competition between cities as each seeks to build conference centres and attract business for those centres. Much of the literature reviewed was based on research into western cases, and in the final chapter reference is made to potential differences between China and the locations of this other research. After a literature review, the author undertook a qualitative study by conducting interviews with 40 respondents to both elicit their views and determine items for a subsequent quantitative study based on self completed questionnaires. After 5 months, a sample of just over 400 usable responses had been collected. The design of the questionnaire permitted discriminant analysis to be used, and thus in addition to the use of t-tests and ANOVA, factor, cluster, regression and path analysis were all used. Given the lack of previous research within China, the main focus of the research was descriptive and exploratory in nature, but the initial results permitted the development of a potential set of causal relationships that are summarised in the main text as Figure 4.3. This permitted a series of four propositions to be examined. It is to be noted that the term ‗proposition' is used rather than ‗hypothesis'. The latter term implies quantifiable relationships are thought to exist a…
author: Zhou, Chao (Nicole)
keywords: event tourism, MICE (meetings incentives conferences and events), China
date published: 2010
date modified: 2026-07-24T05:57:52Z
provider: University Waikato
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: The University of Waikato