The motivations, constraints and decision-making of Beijing outbound tourists
type: CreativeWork
description: The number of international tourists from China has increased remarkably in the past two decades, and it is expected to continue growing with an increase of household income and discretionary time. This thesis aims to understand Chinese outbound pleasure travellers by identifying their travel motivations, constraints and decision making in the pre-trip stage. Beijing was selected in the research because it is one of the three largest outbound tourist generating cities in China. Hence, the characteristics of travellers from Beijing are representative of a significant part in China's outbound travel market. This thesis addresses the following issues. The study of motivation answers quotwhyquot Chinese tourists go overseas for holiday. The literature suggests motivation can be understood from push and pull perspectives. In this framework, push factors refer to the tourist as a subject and deal with those factors driving him or her to travel. On the other hand, pull factors are those which attract the tourist to a given resort or destination. This study attempts to identify the push and pull factors associated with Chinese outbound tourists. Furthermore, market segmentation was achieved based on this framework by clustering the respondents into four groups. The decision-making process is complex and involves several stages and influencing factors. The first decision is usually whether to travel or stay at home. The preposition is that motivation and constraints have certain impacts on participation. The next decision is related to where to travel. The preposition here is that the destination choice is influenced by motivation, constraints and socio-demographic characteristics as well as the attractiveness of place attributes. Moreover, these factors are expected to also influence the travel frequency. After selecting the destination, a number of subordinate decisions, such as accommodation, travel mode, length of stay and activities have to be made. The preposition is t…
abstract: The number of international tourists from China has increased remarkably in the past two decades, and it is expected to continue growing with an increase of household income and discretionary time. This thesis aims to understand Chinese outbound pleasure travellers by identifying their travel motivations, constraints and decision making in the pre-trip stage. Beijing was selected in the research because it is one of the three largest outbound tourist generating cities in China. Hence, the characteristics of travellers from Beijing are representative of a significant part in China's outbound travel market. This thesis addresses the following issues. The study of motivation answers quotwhyquot Chinese tourists go overseas for holiday. The literature suggests motivation can be understood from push and pull perspectives. In this framework, push factors refer to the tourist as a subject and deal with those factors driving him or her to travel. On the other hand, pull factors are those which attract the tourist to a given resort or destination. This study attempts to identify the push and pull factors associated with Chinese outbound tourists. Furthermore, market segmentation was achieved based on this framework by clustering the respondents into four groups. The decision-making process is complex and involves several stages and influencing factors. The first decision is usually whether to travel or stay at home. The preposition is that motivation and constraints have certain impacts on participation. The next decision is related to where to travel. The preposition here is that the destination choice is influenced by motivation, constraints and socio-demographic characteristics as well as the attractiveness of place attributes. Moreover, these factors are expected to also influence the travel frequency. After selecting the destination, a number of subordinate decisions, such as accommodation, travel mode, length of stay and activities have to be made. The preposition is t…
author: Zhang, Wei
keywords: Chinese tourists, tourist decision-making, Chinese and tourism, motivation of tourists, tourists and decisons
date published: 2009
date modified: 2026-07-24T05:57:52Z
provider: University Waikato
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: The University of Waikato