Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities

Employer branding may be communicated in a variety of ways, but today it is an organisation’s website that is commonly used to convey the desired image. A website is commonly recognised as the first port of call for any potential employee. It should, therefore, be the first channel of communication undertaken by an employer branding strategy. This thesis reports on research investigating the use of websites by Thai universities and examines how a well-designed website can be used to efficiently communicate the employer brand as it is related to attracting and retaining talented academic staff in Thai universities.

Name dc:type.qualificationname

other

Level dc:type.qualificationlevel

other

Grantor dc:publisher.institution

Victoria University

Year dc:date.issued

2014

Author dc:creator

• Kidrakarn, Karun

• 1503 Business and Management
• 1505 Marketing
• School of Management and Information Systems

Language dc:language

en