Opportunities for marketing chilled Indian samosas in Australia
type: CreativeWork
description: The objectives of this paper are to: • quantify the market size for chilled samosas; and • evaluate the feasibility of manufacturing chilled samosas in Australia. For this purpose, feasibility was determined on the following indices: • minimum return of investment of 10% per annum; and • minimum net profit of $A100,000 per annum from the fifth year of operation. The research was completed through literature review and field research. The research concluded that food products which offer greater convenience are becoming popular in Australia. This trend appears to be the outcome of changing demographics such as increased participation in the labor force (particularly by women), a trend towards two income households, smaller households and increasing ethnic composition in the population. Additionally, greater health-consciousness has increased the demand for fresh, healthy, high quality and conveniently available foods requiring minimal preparation. This research suggests that the consumers of chilled samosas will come from diverse ethnic backgrounds and will have the following characteristics: • High consumers of take-away foods; • Australian or second generation Australian; • 20-54 year age class; • Open minded attitude towards their food; • Seekers of 'Fresh' food; • Live in the inner suburbs. The research posits that because Indian foods have a strong flavour and smell, the key purchase determinants will include the consumer's familiarity with Indian foods and their attitude towards the taste and flavour of Indian foods. Supermarkets in Australia are conveniently positioned in most suburbs to service customer needs However, the majority of convenience foods products sold in supermarkets are frozen products. Generally the marketing of chilled foods is in the embryonic stage. The market is localised and the product range is limited. The analysis shows that the demand for chilled samosas in Australia can range from 19.5 million units (best case scenario) to 600,000 un…
abstract: The objectives of this paper are to: • quantify the market size for chilled samosas; and • evaluate the feasibility of manufacturing chilled samosas in Australia. For this purpose, feasibility was determined on the following indices: • minimum return of investment of 10% per annum; and • minimum net profit of $A100,000 per annum from the fifth year of operation. The research was completed through literature review and field research. The research concluded that food products which offer greater convenience are becoming popular in Australia. This trend appears to be the outcome of changing demographics such as increased participation in the labor force (particularly by women), a trend towards two income households, smaller households and increasing ethnic composition in the population. Additionally, greater health-consciousness has increased the demand for fresh, healthy, high quality and conveniently available foods requiring minimal preparation. This research suggests that the consumers of chilled samosas will come from diverse ethnic backgrounds and will have the following characteristics: • High consumers of take-away foods; • Australian or second generation Australian; • 20-54 year age class; • Open minded attitude towards their food; • Seekers of 'Fresh' food; • Live in the inner suburbs. The research posits that because Indian foods have a strong flavour and smell, the key purchase determinants will include the consumer's familiarity with Indian foods and their attitude towards the taste and flavour of Indian foods. Supermarkets in Australia are conveniently positioned in most suburbs to service customer needs However, the majority of convenience foods products sold in supermarkets are frozen products. Generally the marketing of chilled foods is in the embryonic stage. The market is localised and the product range is limited. The analysis shows that the demand for chilled samosas in Australia can range from 19.5 million units (best case scenario) to 600,000 un…
author: Harvey, Kathryn
language: en
keywords: 0908 Food Sciences, 1503 Business and Management, 1505 Marketing, Faculty of Business and Law
date published: 1995
date modified: 2026-07-24T06:33:25Z
provider: Victoria University (Australia)
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Victoria University of Technology