Impact of varying service recovery attributes on outcomes in process-based and outcome-based service failure : an empirical examination

Service recovery is the response of the service provider to a failed service experience. Failed service is the specific event that occurs when service providers do not fulfil the promise to their customers. To regain lost customer support, service organisations need to overcome the negative impact of poorly performed service. In other words, organisations need to have service recovery activities ready for action. There is a range of activities that a firm can include in service recovery strategy. This study included both organisational (empowerment and compensation) and employee (speed and apology) service recovery actions. Seven consumer outcomes were explored within this study. They are, repurchase intent, enhanced loyalty, complaint motive, overall satisfaction, switching intent, expectation update and world of mouth referral.

Name dc:type.qualificationname

phd

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

Victoria University

Year dc:date.issued

2010

Author dc:creator

• Bhandari, Mahesh Singh

• 1504 Services
• School of Hospitality Tourism and Marketing
• 1503 Business and Management

Language dc:language

en