{"id":{"repo_id":"vu-aus","oai_identifier":"oai:eprints.vu.edu.au:15670"},"canonical_url":"https://search.dev.ndltd.org/etd/vu-aus/oai:eprints.vu.edu.au:15670","repository":{"repo_id":"vu-aus","name":"Victoria University (Australia)","base_url":"https://vuir.vu.edu.au/cgi/oai2"},"display":{"title":"Structural design framework for online loyalty programmes","abstract":"Research into the structural design of online loyalty programmes is conspicuous by its relative novelty. The trend has been to extend traditional offline loyalty programmes into this new environment even though considerable differences exist between the two domains. At the same time web start-up attention has focused on creating awareness and trial, leaving online businesses at both a cost and resource disadvantage when the focus ultimately moves to retention. Thus the temptation to adopt traditional loyalty programmes is an easy response despite its not being an exact fit. The purpose of this exploratory study is to offer some redress to the situation by focusing on identifying and measuring those loyalty programme factors that are important in the online domain. Specifically, it poses and seeks to find answers to enable the development of a scenario builder and ultimately an online loyalty programme.","abstract_html":"Research into the structural design of online loyalty programmes is conspicuous by its relative novelty. The trend has been to extend traditional offline loyalty programmes into this new environment even though considerable differences exist between the two domains. At the same time web start-up attention has focused on creating awareness and trial, leaving online businesses at both a cost and resource disadvantage when the focus ultimately moves to retention. Thus the temptation to adopt traditional loyalty programmes is an easy response despite its not being an exact fit. The purpose of this exploratory study is to offer some redress to the situation by focusing on identifying and measuring those loyalty programme factors that are important in the online domain. Specifically, it poses and seeks to find answers to enable the development of a scenario builder and ultimately an online loyalty programme.","abstract_has_math":false,"creators":["Ramsay, Barrie Cameron"],"institution":"Victoria University","degree_name":null,"degree_level":"other","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2006,"date_issued":"2006","date_published":"2006","updated_at":"2026-07-24T06:33:17Z","subjects":["1505 Marketing","Graduate School of Business"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Ramsay, Barrie Cameron"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2006"]},{"key":"dc:date.issued","label":"Date","values":["2006"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Victoria Graduate School of Business"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["Victoria University"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["https://vuir.vu.edu.au/15670/"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["other"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["1505 Marketing","Graduate School of Business"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Research into the structural design of online loyalty programmes is conspicuous by its relative novelty. The trend has been to extend traditional offline loyalty programmes into this new environment even though considerable differences exist between the two domains. At the same time web start-up attention has focused on creating awareness and trial, leaving online businesses at both a cost and resource disadvantage when the focus ultimately moves to retention. Thus the temptation to adopt traditional loyalty programmes is an easy response despite its not being an exact fit. The purpose of this exploratory study is to offer some redress to the situation by focusing on identifying and measuring those loyalty programme factors that are important in the online domain. Specifically, it poses and seeks to find answers to enable the development of a scenario builder and ultimately an online loyalty programme."]},{"key":"dc:title","label":"Title","values":["Structural design framework for online loyalty programmes"]}]}],"canonical_facts":{"dc:creator":["Ramsay, Barrie Cameron"],"dc:date":["2006"],"dc:date.issued":["2006"],"dc:description.abstract":["Research into the structural design of online loyalty programmes is conspicuous by its relative novelty. The trend has been to extend traditional offline loyalty programmes into this new environment even though considerable differences exist between the two domains. At the same time web start-up attention has focused on creating awareness and trial, leaving online businesses at both a cost and resource disadvantage when the focus ultimately moves to retention. Thus the temptation to adopt traditional loyalty programmes is an easy response despite its not being an exact fit. The purpose of this exploratory study is to offer some redress to the situation by focusing on identifying and measuring those loyalty programme factors that are important in the online domain. Specifically, it poses and seeks to find answers to enable the development of a scenario builder and ultimately an online loyalty programme."],"dc:publisher.department":["Victoria Graduate School of Business"],"dc:publisher.institution":["Victoria University"],"dc:relation.isreferencedby":["https://vuir.vu.edu.au/15670/"],"dc:subject":["1505 Marketing","Graduate School of Business"],"dc:title":["Structural design framework for online loyalty programmes"],"dc:type":["Thesis"],"dc:type.qualificationlevel":["other"]},"updated_at":"2026-07-24T06:33:17Z"}