{"id":{"repo_id":"vu-aus","oai_identifier":"oai:eprints.vu.edu.au:15627"},"canonical_url":"https://search.dev.ndltd.org/etd/vu-aus/oai:eprints.vu.edu.au:15627","repository":{"repo_id":"vu-aus","name":"Victoria University (Australia)","base_url":"https://vuir.vu.edu.au/cgi/oai2"},"display":{"title":"A model of consumer decision-making for the adoption of Thai food in Victoria, Australia","abstract":"Owing to the rapid increase in the number of Thai restaurants in the Australian multicultural context during the past decade, there has been a need for greater understanding of the factors contributing to customer adoption of Thai food. Therefore, in order to provide a basis for the creation of sustainable marketing strategies in this context, the purpose of this research has been to develop 'A Model of Consumer Decision-Making for the Adoption of Thai Food in Victoria, Australia'. In the testing of this model, a combination of qualitative and quantitative methodologies, using descriptive and inferential analyses, has been used. The qualitative component involved interviews with thirty Thai restaurant owners and the quantitative component utilized a questionnaire for a survey of 1,009 respondent customers, following their consumption of Thai food.","abstract_html":"Owing to the rapid increase in the number of Thai restaurants in the Australian multicultural context during the past decade, there has been a need for greater understanding of the factors contributing to customer adoption of Thai food. Therefore, in order to provide a basis for the creation of sustainable marketing strategies in this context, the purpose of this research has been to develop 'A Model of Consumer Decision-Making for the Adoption of Thai Food in Victoria, Australia'. In the testing of this model, a combination of qualitative and quantitative methodologies, using descriptive and inferential analyses, has been used. 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Therefore, in order to provide a basis for the creation of sustainable marketing strategies in this context, the purpose of this research has been to develop 'A Model of Consumer Decision-Making for the Adoption of Thai Food in Victoria, Australia'. In the testing of this model, a combination of qualitative and quantitative methodologies, using descriptive and inferential analyses, has been used. The qualitative component involved interviews with thirty Thai restaurant owners and the quantitative component utilized a questionnaire for a survey of 1,009 respondent customers, following their consumption of Thai food."]},{"key":"dc:format","label":"Dc Format","values":["text"]},{"key":"dc:title","label":"Title","values":["A model of consumer decision-making for the adoption of Thai food in Victoria, Australia"]}]}],"canonical_facts":{"dc:creator":["Leepaiboon, Pannakarn"],"dc:date":["2007"],"dc:date.issued":["2007"],"dc:description.abstract":["Owing to the rapid increase in the number of Thai restaurants in the Australian multicultural context during the past decade, there has been a need for greater understanding of the factors contributing to customer adoption of Thai food. Therefore, in order to provide a basis for the creation of sustainable marketing strategies in this context, the purpose of this research has been to develop 'A Model of Consumer Decision-Making for the Adoption of Thai Food in Victoria, Australia'. In the testing of this model, a combination of qualitative and quantitative methodologies, using descriptive and inferential analyses, has been used. 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