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Victoria University of Technology
A psychographic segmentation study of Korean tourists to Australia
Abstract
dc:description.abstractIn this study, Korean tourists to Australia were investigated. In analysing the Korean tourist market, a psychographic segmentation was undertaken. Psychographic variables were developed based on information about the tourists' travel, life-styles, activities, interests and opinions.
Degree
thesis:*- Name dc:type.qualificationname
- other
- Level dc:type.qualificationlevel
- cmaster
- Grantor dc:publisher.institution
- Victoria University of Technology
- Year dc:date.issued
- 1993
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Kim, Hyeonju
Subjects
dc:subject × 2Rights
- Language dc:language
- en