{"id":{"repo_id":"vu-aus","oai_identifier":"oai:eprints.vu.edu.au:15618"},"canonical_url":"https://search.dev.ndltd.org/etd/vu-aus/oai:eprints.vu.edu.au:15618","repository":{"repo_id":"vu-aus","name":"Victoria University (Australia)","base_url":"https://vuir.vu.edu.au/cgi/oai2"},"display":{"title":"Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia","abstract":"Despite the growing importance of the use of the Internet as a marketing tool in the hotel industry, the factors that affect the adoption of Internet and Web based marketing activities (IWMA) by the hotel industry have not yet been fully investigated. There have been no comprehensive studies about the facilitating and inhibiting factors that distinguish the differences between Thai and Australian hotels in their adoption and diffusion of IWMA. Therefore, the aim of this study was to make an effort to fill this gap by investigating factors affecting the successful adoption of IWMA in Thai and Australian hotels. Furthermore, a specific aim was to develop a conceptual model for the successfull adoption and diffusion of IWMA by Thai and Australian hotels.","abstract_html":"Despite the growing importance of the use of the Internet as a marketing tool in the hotel industry, the factors that affect the adoption of Internet and Web based marketing activities (IWMA) by the hotel industry have not yet been fully investigated. There have been no comprehensive studies about the facilitating and inhibiting factors that distinguish the differences between Thai and Australian hotels in their adoption and diffusion of IWMA. Therefore, the aim of this study was to make an effort to fill this gap by investigating factors affecting the successful adoption of IWMA in Thai and Australian hotels. Furthermore, a specific aim was to develop a conceptual model for the successfull adoption and diffusion of IWMA by Thai and Australian hotels.","abstract_has_math":false,"creators":["Khemthong, Suree"],"institution":"Victoria University","degree_name":"phd","degree_level":"doctoral","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2007,"date_issued":"2007","date_published":"2007","updated_at":"2026-07-24T06:33:15Z","subjects":["1504 Services","1505 Marketing","School of Hospitality Tourism and Marketing"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Khemthong, Suree"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2007"]},{"key":"dc:date.issued","label":"Date","values":["2007"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["School of Hospitality, Tourism and Marketing"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["Victoria University"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["https://vuir.vu.edu.au/15618/"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["doctoral"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["phd"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["1504 Services","1505 Marketing","School of Hospitality Tourism and Marketing"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://vuir.vu.edu.au/15618/3/KHEMTHONG%20Suree-thesis_nosignature.pdf"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Despite the growing importance of the use of the Internet as a marketing tool in the hotel industry, the factors that affect the adoption of Internet and Web based marketing activities (IWMA) by the hotel industry have not yet been fully investigated. There have been no comprehensive studies about the facilitating and inhibiting factors that distinguish the differences between Thai and Australian hotels in their adoption and diffusion of IWMA. Therefore, the aim of this study was to make an effort to fill this gap by investigating factors affecting the successful adoption of IWMA in Thai and Australian hotels. Furthermore, a specific aim was to develop a conceptual model for the successfull adoption and diffusion of IWMA by Thai and Australian hotels."]},{"key":"dc:format","label":"Dc Format","values":["text"]},{"key":"dc:title","label":"Title","values":["Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia"]}]}],"canonical_facts":{"dc:creator":["Khemthong, Suree"],"dc:date":["2007"],"dc:date.issued":["2007"],"dc:description.abstract":["Despite the growing importance of the use of the Internet as a marketing tool in the hotel industry, the factors that affect the adoption of Internet and Web based marketing activities (IWMA) by the hotel industry have not yet been fully investigated. There have been no comprehensive studies about the facilitating and inhibiting factors that distinguish the differences between Thai and Australian hotels in their adoption and diffusion of IWMA. Therefore, the aim of this study was to make an effort to fill this gap by investigating factors affecting the successful adoption of IWMA in Thai and Australian hotels. Furthermore, a specific aim was to develop a conceptual model for the successfull adoption and diffusion of IWMA by Thai and Australian hotels."],"dc:format":["text"],"dc:identifier.uri":["https://vuir.vu.edu.au/15618/3/KHEMTHONG%20Suree-thesis_nosignature.pdf"],"dc:language":["en"],"dc:publisher.department":["School of Hospitality, Tourism and Marketing"],"dc:publisher.institution":["Victoria University"],"dc:relation.isreferencedby":["https://vuir.vu.edu.au/15618/"],"dc:subject":["1504 Services","1505 Marketing","School of Hospitality Tourism and Marketing"],"dc:title":["Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia"],"dc:type":["Thesis"],"dc:type.qualificationlevel":["doctoral"],"dc:type.qualificationname":["phd"]},"updated_at":"2026-07-24T06:33:15Z"}