Determinants of cultural event tourist motivation
type: CreativeWork
description: This thesis investigates the determinants of tourist motivation to ascertain the new audience potential of Western and Asian tourists for locally-based, cultural attractions and events, and the associated effective marketing strategies necessary to attract these tourism markets.
abstract: This thesis investigates the determinants of tourist motivation to ascertain the new audience potential of Western and Asian tourists for locally-based, cultural attractions and events, and the associated effective marketing strategies necessary to attract these tourism markets.
author: Kay, Pandora
language: en
keywords: School of Economics and Finance, 1506 Tourism, 1505 Marketing
date published: 2007
date modified: 2026-07-24T06:33:15Z
provider: Victoria University (Australia)
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Victoria University