The effect of newness of physical surroundings on theme park visitors' repurchase behaviour

Creating new physical surroundings is a strategy for differentiating services from rivals and improving the marketing performance of service firms, in particular in high 'facility-driven' leisure services such as theme parks. However, the effect of the level of newness of physical surroundings on repurchase behaviour and the method for measuring the perception of the level of newness of physical surroundings by comparing the past experience with present experiences of consumers have not been explored. This study integrates the concept of newness and the concept of physical surroundings to explore the effect of the level of newness of physical surroundings on theme park visitors' repurchase shopping values and actual repurchase behaviour.

Name dc:type.qualificationname

phd

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

Victoria University

Year dc:date.issued

2007

Author dc:creator

• Chang, Ching-Hung

• 1506 Tourism
• 1505 Marketing
• School of Hospitality Tourism and Marketing

Language dc:language

en