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Victoria University of Technology

A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia

dc:creator Bhaskaran, Suku
dc:date.issued1994

Abstract

dc:description.abstract

This study analyses trends in demand for dairy products in Malaysia, characteristics of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and concludes with a SWOT analysis of the market for dairy products in Malaysia from an Australian perspective.

Degree

thesis:*
Level dc:type.qualificationlevel
rmaster
Grantor dc:publisher.institution
Victoria University of Technology
Year dc:date.issued
1994

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Bhaskaran, Suku

Subjects

dc:subject × 2

Rights

Language dc:language
en

Chain of custody

source
Harvested from
Victoria University (Australia)
Base URL
vuir.vu.edu.au/cgi/oai2
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
related terms
citation

Bhaskaran, Suku. A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia. rmaster thesis, Victoria University of Technology, 1994.

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