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Victoria University of Technology
Psychographic segmentation study of Singaporean tourists
Abstract
dc:description.abstractThe psychographic factor with respect to the preferences and attitudes of Singaporean tourists going on vacation was examined in this thesis. Factor analysis was conducted on 16 psychographic statements taken from Schul and Crompton (1983) who extracted them from Hay Associate (1978) which yielded 5 basic tourist typologies. These are as follows: Explorer, Organised tourists, Active tourists, Pleasure seeker, and Sophisticated Seeker
Degree
thesis:*- Name dc:type.qualificationname
- other
- Level dc:type.qualificationlevel
- rmaster
- Grantor dc:publisher.institution
- Victoria University of Technology
- Year dc:date.issued
- 1994
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Loh, Ngiap Chew
Subjects
dc:subject × 2Rights
- Language dc:language
- en