Formation of the Cloud: History, Metaphor, and Materiality

In this dissertation, I look at the history of cloud computing to demonstrate the entanglement of history, metaphor, and materiality. In telling this story, I argue that metaphors play a powerful role in how we imagine, construct, and maintain our technological futures. The cloud, as a metaphor in computing, works to simplify complexities in distributed networking infrastructures. The language and imagery of the cloud has been used as a tool that helps cloud providers shift public focus away from potentially important regulatory, environmental, and social questions while constructing a new computing marketplace. To address these topics, I contextualize the history of the cloud by looking back at the stories of utility computing (1960s-70s) and ubiquitous computing (1980s-1990s). These visions provide an alternative narrative about the design and regulation of new technological systems. Drawing upon these older metaphors of computing, I describe the early history of the cloud (1990-2008) in order to explore how this new vision of computing was imagined. I suggest that the metaphor of the cloud was not a historical inevitability. Rather, I argue that the social-construction of metaphors in computing can play a significant role in how the public thinks about, develops, and uses new technologies. In this research, I explore how the metaphor of the cloud underplays the impact of emerging large-scale computing infrastructures while at the same time slowly transforming traditional ownership-models in digital communications. Throughout the dissertation, I focus on the role of materiality in shaping digital technologies. I look at how the development of the cloud is tied to the establishment of cloud data centers and the deployment of global submarine data cables. Furthermore, I look at the materiality of the cloud by examining its impact on a local community (Los Angeles, CA). Throughout this research, I argue that the metaphor of the cloud often hides deeper socio-technical complexities. Both the materials and metaphor of the cloud work to make the system invisible. By looking at the material impact of the cloud, I demonstrate how these larger economic, social, and political realities are entangled in the story and metaphor of the cloud.

Name thesis:degree_name

Doctor of Philosophy

Level thesis:degree_level

doctoral

Discipline thesis:degree_discipline

Science and Technology Studies

Department dc:contributor.department

Science and Technology Studies

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2020

Author dc:creator

• Croker, Trevor D.

Chair dc:contributor.committeechair

• Abbate, Janet E.

Committee members dc:contributor.committeemember

• Hirsh, Richard F.
• Halfon, Saul E.
• Breslau, Daniel

• cloud computing
• material culture
• infrastructure
• internet studies

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

vt_gsexam:23271

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/96439