The Booking Window Evolution and its Impact on Hotel Revenue Management Forecasting

Travel booking behavior has changed substantially over the past two decades. The emergence of new technology and online intermediaries has provided travelers with the flexibility to book up until the date of stay. This has created a fast-paced, dynamic booking environment that disrupts traditional revenue management strategies focused on pricing and allocating rooms based on the time of purchase. The study explores the joint effects of technology and the economy on booking window lead times. It also evaluates a range of forecasting techniques and the importance of utilizing the booking curve for forecasting in dynamic booking environments.

Name thesis:degree_name

PHD

Level thesis:degree_level

doctoral

Discipline thesis:degree_discipline

Hospitality and Tourism Management

Department dc:contributor.department

Hospitality and Tourism Management

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2018

Author dc:creator

• Webb, Timothy Dayton

Chairs dc:contributor.committeechair

• Xiang, Zheng
• Schwartz, Zvi

Committee members dc:contributor.committeemember

• Cherbaka, Natalie Stanislaw
• Singal, Manisha

• Revenue Management
• Booking Behavior
• Forecasting
• OTAs

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Dc Identifier Other

vt_gsexam:13707

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/90789