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Virginia Tech

Much Ado About Immersion: Power, Reported Results, and the Validity of Research on the Psychology of Virtual Reality and Immersive Simulations

Abstract

dc:description.abstract

Virtual reality (VR) technology has permeated consumer culture in recent years, consequentially inspiring a hotbed of interdisciplinary academic VR research to better understand its effects as a medium. It has become a popular subject of study in fields as varied as engineering, computer science, communication, and psychology. The present study evaluates methodological trends in behavioral research on VR in terms of best practices regarding data collection, reporting, and availability. A meta-scientific content analysis of 61 articles focused on power, p-values, reporting errors, and transparency of data, all of which respectively represent four stages of research: data collection, analysis, reporting, and sharing. The findings from 1,122 statistical tests show that there is room for improvement in much behavioral research on VR in terms of methodological trends regarding number of participants, reporting of results, and data availability. Although no firm conclusions can be drawn about the presence of p-hacking or other questionable research practices (QRPs), the present study demonstrates that chronically small sample sizes, instances of errors in reporting, and a lack of transparent supplemental data are evident. The trends observed are broad, yet informative, and further research in this area is crucial. Methodological recommendations are made for future research dealing with VR applications, particularly given the potential social and cultural impact of the technology.

Degree

thesis:*
Name thesis:degree_name
Master of Arts
Level thesis:degree_level
masters
Discipline thesis:degree_discipline
Communication
Department dc:contributor.department
Communication
Grantor dc:publisher
Virginia Tech
Year dc:date.issued
2018

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Lanier, Madison Kathryn
Chair dc:contributor.committeechair
  • Ivory, James Dee
Committee members dc:contributor.committeemember
  • Tamul, Daniel J.
  • Myers, Marcus Cayce

Subjects

dc:subject × 5

Rights

dc:rights
Statement dc:rights
  • In Copyright

Identifiers

dc:identifier.*
Dc Identifier Other
vt_gsexam:15652
OAI identifier oai:identifier
oai:vtechworks.lib.vt.edu:10919/83778

Chain of custody

source
Harvested from
Virginia Tech
Base URL
vtechworks.lib.vt.edu/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Lanier, Madison Kathryn. Much Ado About Immersion: Power, Reported Results, and the Validity of Research on the Psychology of Virtual Reality and Immersive Simulations. masters thesis, Virginia Tech, 2018. http://hdl.handle.net/10919/83778