A theory of organization: consumer-design-production-consumer

Communication in its broadest connotation is a challenging subject, and one of vital importance to every industrial enterprise. The increasing trend toward specialization which characterizes industry today has made it mandatory that any industry which hopes to survive must keep a sensitive finger on the consumer’s pulse. The author has undertaken a detailed study designed to highlight the relationship between the manufacturers of wood utilization machinery and their consumer (which is the Southern Pine lumber industry) from the standpoint of both organizational structure and procedure. Against the background of the Forrester and Laitala concepts of information-feedback and the consumer-to-consumer cycle, respectively, this thesis develops the principle of organizational structure aa a means of insuring positive communication. Recognizing that no two industrial enterprises are ever quite alike, this thesis seeks to identify the techniques whereby the producer can develop a positive reaction to the environment and attitude of his consumer. The pros and cons of alternative methods are presented, together with a recommendation as to an appropriate course of action under a given circumstance.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Industrial Engineering

Department dc:contributor.department

Industrial Engineering

Grantor dc:publisher

Virginia Polytechnic Institute

Year dc:date.issued

1964

Author dc:creator

• Stephens, Robert Blair

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

en_US

Handle dc:identifier.uri

http://hdl.handle.net/10919/77715

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/77715