{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/76998"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/76998","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs","abstract":"This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the evaluations of CEOs and their companies. Results indicate a more favorable evaluation of Fiorina resulted in a more favorable reaction to Hewlett- Packard. Results also confirm the use of media messages to prime young voters about political candidates. Finally, political party affiliation was found to significantly influence the findings of this study while gender and political cynicism did not. Theoretical implications and areas of future research in celebrity and politics are discussed.","abstract_html":"This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the evaluations of CEOs and their companies. Results indicate a more favorable evaluation of Fiorina resulted in a more favorable reaction to Hewlett- Packard. Results also confirm the use of media messages to prime young voters about political candidates. Finally, political party affiliation was found to significantly influence the findings of this study while gender and political cynicism did not. Theoretical implications and areas of future research in celebrity and politics are discussed.","abstract_has_math":false,"creators":["Crighton, Lindsay"],"institution":"Virginia Tech","degree_name":"Master of Arts","degree_level":"masters","degree_discipline":"Communication Studies","degree_department":"Communication Studies","school":null,"contributors":[],"advisors":[],"committee_chairs":["Tedesco, John C."],"committee_members":["Holloway, Rachel L.","Chen, Yi-Chun Yvonnes"],"year":2011,"date_issued":"2011-04-26","date_published":"2011-04-26","updated_at":"2026-07-22T22:18:50Z","subjects":["Carly Fiorina","Celebrity CEOs","priming theory","political cynicism"],"languages":["en_US"],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05092011-160518"],"render_values":[{"text":"etd-05092011-160518","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/76998","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Tedesco, John C."]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Holloway, Rachel L.","Chen, Yi-Chun Yvonnes"]},{"key":"dc:contributor.department","label":"Department","values":["Communication Studies"]},{"key":"dc:creator","label":"Author","values":["Crighton, Lindsay"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2017-04-04T19:50:51Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2017-04-04T19:50:51Z","2016-09-27"]},{"key":"dc:date.issued","label":"Date","values":["2011-04-26"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.dcmitype","label":"Dc Type Dcmitype","values":["Text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Carly Fiorina","Celebrity CEOs","priming theory","political cynicism"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]},{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-05092011-160518"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/76998"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the evaluations of CEOs and their companies. Results indicate a more favorable evaluation of Fiorina resulted in a more favorable reaction to Hewlett- Packard. Results also confirm the use of media messages to prime young voters about political candidates. Finally, political party affiliation was found to significantly influence the findings of this study while gender and political cynicism did not. Theoretical implications and areas of future research in celebrity and politics are discussed."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Arts"]},{"key":"dc:title","label":"Title","values":["CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Tedesco, John C."],"dc:contributor.committeemember":["Holloway, Rachel L.","Chen, Yi-Chun Yvonnes"],"dc:contributor.department":["Communication Studies"],"dc:creator":["Crighton, Lindsay"],"dc:date.accessioned":["2017-04-04T19:50:51Z"],"dc:date.available":["2017-04-04T19:50:51Z","2016-09-27"],"dc:date.issued":["2011-04-26"],"dc:description.abstract":["This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. 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