The relationships between birth order, fashion opinion leadership and clothing conformity

The purpose of this study was to determine if relationships existed between birth order, fashion opinion leadership and clothing conformity. The sample consisted of 60 first borns and 60 subjects from other ordinal positions. The instrument used in this research consisted of three parts: Schrank's (1970) Fashion Opinion Leadership (FOL) and Attitudes-Toward-Conformity and the nine statements forming Borsari's subscale of the revised Creekmore's "Importance of Clothing" questionnaire (1978). T-tests revealed that there was no significant differences between the mean scores of the first borns and those in other ordinal positions on the FOL inventory and both conformity measures. A significant difference was found between sex and the FOL scale, females were more likely to be fashion opinion leaders. The results of analysis of variance indicated that there was a significant difference between college attended and scores on the FOL and Schrank's conformity measure. Home Economic students were more likely than the students in Business and Arts and Sciences to be fashion opinion leaders and more likely than students in Agriculture and Life Sciences, Architecture and Arts and Sciences to conform. The results from a correlation showed that the validity of the two conforming measures was significant at the .05 level.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Clothing, Textiles, and Related Arts

Department dc:contributor.department

Clothing, Textiles, and Related Arts

Grantor dc:publisher

Virginia Polytechnic Institute and State University

Year dc:date.issued

1978

Author dc:creator

• Beasley, Roberta Watson

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/10919/75985

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/75985