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Virginia Tech

Safety at the Margins: A Rhetorical Analysis of Occupational Risk Communication in Construction

Abstract

dc:description.abstract

This dissertation focuses on occupational risk communication created by grantees of the Occupational Safety and Health Administration\'s Susan Harwood Training Grant (SHTG) Program. Although the SHTG program is aimed at workers in most high-hazard industries, I focus on occupational risk communication developed for residential construction workers, who remain the most at-risk for on-the-job injuries and fatalities. In 2011 (the most recent year for which statistics are available), 721 construction workers died in work-related accidents (Bureau of Labor Statistics, 2012). In this study, I relied primarily on two research methods: context-sensitive text analysis of deliverables created by twelve SHTG program grantees from 2006-2009 and interviews with representatives of four of these twelve grantees. The findings from this research illustrate the complexity of creating occupational risk communication in grant-related institutional settings. Although the process might seem straightforward, it is composed of twelve milestones, each of which can result in difficulties for the final deliverables. Grantees are asked to create safety training deliverables that includes principles of active workplace learning; however, qualitative analysis of these deliverables indicates that such principles are rarely enacted. Instead, the deliverables are marked by an emphasis on technical language, as well as by death-focused justification strategies that scare trainees into following the guidelines being presented. Each of these characteristics can alienate audiences of varied linguistic and cultural backgrounds, such as those found in the construction industry.

Degree

thesis:*
Name thesis:degree_name
Ph. D.
Level thesis:degree_level
doctoral
Discipline thesis:degree_discipline
Rhetoric and Writing
Department dc:contributor.department
English
Grantor dc:publisher
Virginia Tech
Year dc:date.issued
2013

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Patriarca, Ashley S.
Chair dc:contributor.committeechair
  • Evia Puerto, Carlos
Committee members dc:contributor.committeemember
  • Warnick, Quinn
  • Rude, Carolyn D.
  • Dubinsky, James M.

Subjects

dc:subject × 4

Rights

dc:rights
Statement dc:rights
  • In Copyright

Identifiers

dc:identifier.*
Dc Identifier Other
vt_gsexam:757
OAI identifier oai:identifier
oai:vtechworks.lib.vt.edu:10919/50624

Chain of custody

source
Harvested from
Virginia Tech
Base URL
vtechworks.lib.vt.edu/oai/request
Last updated
2026-07-22
Source record
OAI-PMH GetRecord
citation

Patriarca, Ashley S.. Safety at the Margins: A Rhetorical Analysis of Occupational Risk Communication in Construction. doctoral thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/50624