{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/49692"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/49692","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"Assessing Geographic Information Systems (GIS) Use in Marketing Applications: A Case of Study in the Wood Products Industry","abstract":"Geographical Information Systems (GIS) is a worldwide growing technology, however it is not yet completely accepted. Of all of the business processes in an organization, marketing is perhaps one of the natural fitting-processes to apply GIS. Even though there is recent research regarding applications of GIS in the wood products industry, those applications are mostly related to biomass mapping and logistics issues. Little research has been conducted on the utilization of GIS as part of the marketing strategic plan in this industry. Thus, the main goal of this project is to understand GIS uses on marketing application in the wood products industry, specifically in the marketing mix strategic plan. The approach of this project consisted of the collection and analysis of data from secondary wood products industries in the state of Virginia. In addition, a case of study on current users of GIS applications was conducted. Once the data from the survey and the case study were collected, validated, and analyzed; applications and guidelines for the use of GIS in marketing activities were developed. The first application was the creation of a relational database to organize the information and to create an industry directory for secondary wood products industries. Secondly, clustering techniques were used to test if wood products companies cluster around certain geographical regions. Confirmation of the clustering led to the construction of an online map. Finally, guidelines were developed to describe how to use GIS in the marketing process of wood products firms. By increasing the knowledge and developing guidelines on GIS uses on marketing mix applications this study will help the wood products industry, other practitioners and the academic community, by providing insight of the industry, possible uses to simplify the strategic process and gain understanding of the environment among other.","abstract_html":"Geographical Information Systems (GIS) is a worldwide growing technology, however it is not yet completely accepted. Of all of the business processes in an organization, marketing is perhaps one of the natural fitting-processes to apply GIS. Even though there is recent research regarding applications of GIS in the wood products industry, those applications are mostly related to biomass mapping and logistics issues. Little research has been conducted on the utilization of GIS as part of the marketing strategic plan in this industry. Thus, the main goal of this project is to understand GIS uses on marketing application in the wood products industry, specifically in the marketing mix strategic plan. The approach of this project consisted of the collection and analysis of data from secondary wood products industries in the state of Virginia. In addition, a case of study on current users of GIS applications was conducted. Once the data from the survey and the case study were collected, validated, and analyzed; applications and guidelines for the use of GIS in marketing activities were developed. The first application was the creation of a relational database to organize the information and to create an industry directory for secondary wood products industries. Secondly, clustering techniques were used to test if wood products companies cluster around certain geographical regions. Confirmation of the clustering led to the construction of an online map. Finally, guidelines were developed to describe how to use GIS in the marketing process of wood products firms. By increasing the knowledge and developing guidelines on GIS uses on marketing mix applications this study will help the wood products industry, other practitioners and the academic community, by providing insight of the industry, possible uses to simplify the strategic process and gain understanding of the environment among other.","abstract_has_math":false,"creators":["Brenes Bastos, Melissa"],"institution":"Virginia Tech","degree_name":"Master of Science","degree_level":"masters","degree_discipline":"Forest Products","degree_department":"Forest Resources and Environmental Conservation","school":null,"contributors":[],"advisors":[],"committee_chairs":["Quesada, Henry Jose"],"committee_members":["Bush, Robert J.","Smith, Robert L."],"year":2014,"date_issued":"2014-07-29","date_published":"2014-07-29","updated_at":"2026-07-22T22:19:06Z","subjects":["Geographic Information Systems (GIS)","Marketing Mix","Best Practice Manual","Online map","Industry Directory"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["vt_gsexam:3491"],"render_values":[{"text":"vt_gsexam:3491","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/49692","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Quesada, Henry Jose"]},{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Bush, Robert J.","Smith, Robert L."]},{"key":"dc:contributor.department","label":"Department","values":["Forest Resources and Environmental Conservation"]},{"key":"dc:creator","label":"Author","values":["Brenes Bastos, Melissa"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-07-30T08:00:11Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-07-30T08:00:11Z"]},{"key":"dc:date.issued","label":"Date","values":["2014-07-29"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Forest Products"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Geographic Information Systems (GIS)","Marketing Mix","Best Practice Manual","Online map","Industry Directory"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["vt_gsexam:3491"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/49692"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Geographical Information Systems (GIS) is a worldwide growing technology, however it is not yet completely accepted. Of all of the business processes in an organization, marketing is perhaps one of the natural fitting-processes to apply GIS. Even though there is recent research regarding applications of GIS in the wood products industry, those applications are mostly related to biomass mapping and logistics issues. Little research has been conducted on the utilization of GIS as part of the marketing strategic plan in this industry. Thus, the main goal of this project is to understand GIS uses on marketing application in the wood products industry, specifically in the marketing mix strategic plan. The approach of this project consisted of the collection and analysis of data from secondary wood products industries in the state of Virginia. In addition, a case of study on current users of GIS applications was conducted. Once the data from the survey and the case study were collected, validated, and analyzed; applications and guidelines for the use of GIS in marketing activities were developed. The first application was the creation of a relational database to organize the information and to create an industry directory for secondary wood products industries. Secondly, clustering techniques were used to test if wood products companies cluster around certain geographical regions. Confirmation of the clustering led to the construction of an online map. Finally, guidelines were developed to describe how to use GIS in the marketing process of wood products firms. By increasing the knowledge and developing guidelines on GIS uses on marketing mix applications this study will help the wood products industry, other practitioners and the academic community, by providing insight of the industry, possible uses to simplify the strategic process and gain understanding of the environment among other."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Science"]},{"key":"dc:format.medium","label":"Dc Format Medium","values":["ETD"]},{"key":"dc:title","label":"Title","values":["Assessing Geographic Information Systems (GIS) Use in Marketing Applications: A Case of Study in the Wood Products Industry"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Quesada, Henry Jose"],"dc:contributor.committeemember":["Bush, Robert J.","Smith, Robert L."],"dc:contributor.department":["Forest Resources and Environmental Conservation"],"dc:creator":["Brenes Bastos, Melissa"],"dc:date.accessioned":["2014-07-30T08:00:11Z"],"dc:date.available":["2014-07-30T08:00:11Z"],"dc:date.issued":["2014-07-29"],"dc:description.abstract":["Geographical Information Systems (GIS) is a worldwide growing technology, however it is not yet completely accepted. Of all of the business processes in an organization, marketing is perhaps one of the natural fitting-processes to apply GIS. Even though there is recent research regarding applications of GIS in the wood products industry, those applications are mostly related to biomass mapping and logistics issues. Little research has been conducted on the utilization of GIS as part of the marketing strategic plan in this industry. Thus, the main goal of this project is to understand GIS uses on marketing application in the wood products industry, specifically in the marketing mix strategic plan. The approach of this project consisted of the collection and analysis of data from secondary wood products industries in the state of Virginia. In addition, a case of study on current users of GIS applications was conducted. Once the data from the survey and the case study were collected, validated, and analyzed; applications and guidelines for the use of GIS in marketing activities were developed. The first application was the creation of a relational database to organize the information and to create an industry directory for secondary wood products industries. Secondly, clustering techniques were used to test if wood products companies cluster around certain geographical regions. Confirmation of the clustering led to the construction of an online map. Finally, guidelines were developed to describe how to use GIS in the marketing process of wood products firms. By increasing the knowledge and developing guidelines on GIS uses on marketing mix applications this study will help the wood products industry, other practitioners and the academic community, by providing insight of the industry, possible uses to simplify the strategic process and gain understanding of the environment among other."],"dc:description.degree":["Master of Science"],"dc:format.medium":["ETD"],"dc:identifier.other":["vt_gsexam:3491"],"dc:identifier.uri":["http://hdl.handle.net/10919/49692"],"dc:publisher":["Virginia Tech"],"dc:rights":["In Copyright"],"dc:rights.uri":["http://rightsstatements.org/vocab/InC/1.0/"],"dc:subject":["Geographic Information Systems (GIS)","Marketing Mix","Best Practice Manual","Online map","Industry Directory"],"dc:title":["Assessing Geographic Information Systems (GIS) Use in Marketing Applications: A Case of Study in the Wood Products Industry"],"dc:type":["Thesis"],"thesis:degree_discipline":["Forest Products"],"thesis:degree_level":["masters"],"thesis:degree_name":["Master of Science"],"thesis:institution_name":["Virginia Polytechnic Institute and State University"]},"updated_at":"2026-07-22T22:19:06Z"}