Corporate sponsorships at NCAA division I-A independent colleges

This study was conducted to determine what the most frequently used methods were in obtaining corporate sponsors for athletic departments. A questionnaire was sent to all NCAA division Iâ A independent colleges (N = 24) in the United States. Twenty-one athletic departments returned the questionnaire for a response rate of 88%. The questionnaire investigated several areas of corporate sponsorship programs in the athletic departments: (a) staff size, (b) types of solicitation used to attract corporate sponsors (c) the athletic department's association with corporate sponsor, (d) the location of corporate sponsor, and (e) the benefits received by both corporate sponsor and the athletic department. Two important findings were made because of the study. First, 80% of the corporate sponsors used were either vendors or sponsors who employed alumni. Seventy-four percent of the corporate sponsors were located between zero and one hundred and fifty miles from the university.

Name thesis:degree_name

Master of Science

Level thesis:degree_level

masters

Discipline thesis:degree_discipline

Health and Physical Education

Department dc:contributor.department

Health and Physical Education

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

1989

Author dc:creator

• Downey, Kevin C.

Chair dc:contributor.committeechair

• Driscoll, Margaret L.

Committee members dc:contributor.committeemember

• Holford, Elyzabeth J.
• Stratton, Richard K.
• Morse, Margaret

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

en

Dc Identifier Other

etd-11212012-040204

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/45957