{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/45327"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/45327","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"Promoting a Reduction in Meat Consumption: An Initial Study on the Efficacy of a Commitment Strategy","abstract":"The current study employed an ABA design with a control group to assess the effectiveness of a commitment strategy in reducing meat consumption among university students (n=70). Participants who were randomly assigned to the commitment condition did not consume significantly less meat than participants in the control group, t (48)=.74, p=.47. 79% (n=19) of participants in the control group decreased their meat consumption from baseline to treatment phase, compared with 96% (n=27) of participants in the treatment group. Additionally, when both groups were collapsed, all participants reduced meat consumption from baseline to treatment phase t (51)=8.6, p<.001. Participants' scores on the Motivation Towards the Environment Scale, a measure of self-determined motivation towards environmental behavior, were not significant predictors of meat consumption behavior before or during the intervention, t(67)= -.26, p=.80, t(51)=.53, p=.60. Implications and directions for future research are discussed within the paper.","abstract_html":"The current study employed an ABA design with a control group to assess the effectiveness of a commitment strategy in reducing meat consumption among university students (n=70). Participants who were randomly assigned to the commitment condition did not consume significantly less meat than participants in the control group, t (48)=.74, p=.47. 79% (n=19) of participants in the control group decreased their meat consumption from baseline to treatment phase, compared with 96% (n=27) of participants in the treatment group. Additionally, when both groups were collapsed, all participants reduced meat consumption from baseline to treatment phase t (51)=8.6, p&lt;.001. Participants&#x27; scores on the Motivation Towards the Environment Scale, a measure of self-determined motivation towards environmental behavior, were not significant predictors of meat consumption behavior before or during the intervention, t(67)= -.26, p=.80, t(51)=.53, p=.60. Implications and directions for future research are discussed within the paper.","abstract_has_math":false,"creators":["Williams, Neville Farley"],"institution":"Virginia Tech","degree_name":"Master of Science","degree_level":"masters","degree_discipline":"Psychology","degree_department":"Psychology","school":null,"contributors":[],"advisors":[],"committee_chairs":["Geller, E. Scott"],"committee_members":["Bray, Bethany C.","Cooper, Lee D."],"year":2010,"date_issued":"2010-10-15","date_published":"2010-10-15","updated_at":"2026-07-22T22:20:02Z","subjects":["environmental behavior","behavior change","meat consumption","commitment"],"languages":[],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-10292010-112852"],"render_values":[{"text":"etd-10292010-112852","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/45327","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeechair","label":"Committee Chair","values":["Geller, E. 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Participants who were randomly assigned to the commitment condition did not consume significantly less meat than participants in the control group, t (48)=.74, p=.47. 79% (n=19) of participants in the control group decreased their meat consumption from baseline to treatment phase, compared with 96% (n=27) of participants in the treatment group. Additionally, when both groups were collapsed, all participants reduced meat consumption from baseline to treatment phase t (51)=8.6, p<.001. Participants' scores on the Motivation Towards the Environment Scale, a measure of self-determined motivation towards environmental behavior, were not significant predictors of meat consumption behavior before or during the intervention, t(67)= -.26, p=.80, t(51)=.53, p=.60. Implications and directions for future research are discussed within the paper."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Science"]},{"key":"dc:title","label":"Title","values":["Promoting a Reduction in Meat Consumption: An Initial Study on the Efficacy of a Commitment Strategy"]}]}],"canonical_facts":{"dc:contributor.committeechair":["Geller, E. Scott"],"dc:contributor.committeemember":["Bray, Bethany C.","Cooper, Lee D."],"dc:contributor.department":["Psychology"],"dc:creator":["Williams, Neville Farley"],"dc:date.accessioned":["2014-03-14T21:48:15Z"],"dc:date.available":["2014-03-14T21:48:15Z","2010-12-16"],"dc:date.issued":["2010-10-15"],"dc:description.abstract":["The current study employed an ABA design with a control group to assess the effectiveness of a commitment strategy in reducing meat consumption among university students (n=70). Participants who were randomly assigned to the commitment condition did not consume significantly less meat than participants in the control group, t (48)=.74, p=.47. 79% (n=19) of participants in the control group decreased their meat consumption from baseline to treatment phase, compared with 96% (n=27) of participants in the treatment group. Additionally, when both groups were collapsed, all participants reduced meat consumption from baseline to treatment phase t (51)=8.6, p<.001. Participants' scores on the Motivation Towards the Environment Scale, a measure of self-determined motivation towards environmental behavior, were not significant predictors of meat consumption behavior before or during the intervention, t(67)= -.26, p=.80, t(51)=.53, p=.60. Implications and directions for future research are discussed within the paper."],"dc:description.degree":["Master of Science"],"dc:identifier.other":["etd-10292010-112852"],"dc:identifier.uri":["http://hdl.handle.net/10919/45327"],"dc:publisher":["Virginia Tech"],"dc:rights":["In Copyright"],"dc:rights.uri":["http://rightsstatements.org/vocab/InC/1.0/"],"dc:subject":["environmental behavior","behavior change","meat consumption","commitment"],"dc:title":["Promoting a Reduction in Meat Consumption: An Initial Study on the Efficacy of a Commitment Strategy"],"dc:type":["Thesis"],"thesis:degree_discipline":["Psychology"],"thesis:degree_level":["masters"],"thesis:degree_name":["Master of Science"],"thesis:institution_name":["Virginia Polytechnic Institute and State University"]},"updated_at":"2026-07-22T22:20:02Z"}