{"id":{"repo_id":"vt","oai_identifier":"oai:vtechworks.lib.vt.edu:10919/45185"},"canonical_url":"https://search.dev.ndltd.org/etd/vt/oai:vtechworks.lib.vt.edu:10919/45185","repository":{"repo_id":"vt","name":"Virginia Tech","base_url":"https://vtechworks.lib.vt.edu/oai/request"},"display":{"title":"An empirical investigation of the patronage behavior of nutrition oriented consumers","abstract":"Patronage behavior was investigated in this study with regard to the nutrition orientation of consumers. The objective of this research was to determine if consumers' patronage behavior of grocery stores, health food stores or restaurants would be significantly related to attitudes and concerns toward nutrition and toward attitudes of their overall present and future state of health. This study relied on theories of retail patronage behavior, and empirical evidence from areas of consumer behavior, nutrition, and health to provide the framework for the design of this research. This study employed the use of a questionnaire as the research method. Consumers were surveyed and asked to indicate their patronage and food purchase behaviors, their attitudes and concerns toward nutrition, and their attitudes toward their preventive health. Results and conclusions from this research support the linkage between the nutritional motivations of consumers impacting upon their decisions to patronize specific retail food establishments. That is, consumers' predispositions concerning nutrition influence where and what types of food products are purchased.","abstract_html":"Patronage behavior was investigated in this study with regard to the nutrition orientation of consumers. The objective of this research was to determine if consumers' patronage behavior of grocery stores, health food stores or restaurants would be significantly related to attitudes and concerns toward nutrition and toward attitudes of their overall present and future state of health. This study relied on theories of retail patronage behavior, and empirical evidence from areas of consumer behavior, nutrition, and health to provide the framework for the design of this research. This study employed the use of a questionnaire as the research method. Consumers were surveyed and asked to indicate their patronage and food purchase behaviors, their attitudes and concerns toward nutrition, and their attitudes toward their preventive health. Results and conclusions from this research support the linkage between the nutritional motivations of consumers impacting upon their decisions to patronize specific retail food establishments. That is, consumers' predispositions concerning nutrition influence where and what types of food products are purchased.","abstract_has_math":false,"creators":["Smith, Clare Murphy"],"institution":"Virginia Tech","degree_name":"Master of Science","degree_level":"masters","degree_discipline":"Business Administration","degree_department":"Business Administration","school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1988,"date_issued":"1988","date_published":"1988","updated_at":"2026-07-22T22:20:32Z","subjects":[],"languages":["en"],"rights":["In Copyright"],"rights_urls":["http://rightsstatements.org/vocab/InC/1.0/"],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-10132010-020306"],"render_values":[{"text":"etd-10132010-020306","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/10919/45185","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.department","label":"Department","values":["Business Administration"]},{"key":"dc:creator","label":"Author","values":["Smith, Clare Murphy"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-03-14T21:47:38Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2014-03-14T21:47:38Z","2010-10-13"]},{"key":"dc:date.issued","label":"Date","values":["1988"]},{"key":"dc:publisher","label":"Institution","values":["Virginia Tech"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.dcmitype","label":"Dc Type Dcmitype","values":["Text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Virginia Polytechnic Institute and State University"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["In Copyright"]},{"key":"dc:rights.uri","label":"Rights URI","values":["http://rightsstatements.org/vocab/InC/1.0/"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["etd-10132010-020306"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/10919/45185"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Patronage behavior was investigated in this study with regard to the nutrition orientation of consumers. The objective of this research was to determine if consumers' patronage behavior of grocery stores, health food stores or restaurants would be significantly related to attitudes and concerns toward nutrition and toward attitudes of their overall present and future state of health. This study relied on theories of retail patronage behavior, and empirical evidence from areas of consumer behavior, nutrition, and health to provide the framework for the design of this research. This study employed the use of a questionnaire as the research method. Consumers were surveyed and asked to indicate their patronage and food purchase behaviors, their attitudes and concerns toward nutrition, and their attitudes toward their preventive health. Results and conclusions from this research support the linkage between the nutritional motivations of consumers impacting upon their decisions to patronize specific retail food establishments. That is, consumers' predispositions concerning nutrition influence where and what types of food products are purchased."]},{"key":"dc:description.degree","label":"Dc Description Degree","values":["Master of Science"]},{"key":"dc:format.medium","label":"Dc Format Medium","values":["BTD"]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["An empirical investigation of the patronage behavior of nutrition oriented consumers"]}]}],"canonical_facts":{"dc:contributor.department":["Business Administration"],"dc:creator":["Smith, Clare Murphy"],"dc:date.accessioned":["2014-03-14T21:47:38Z"],"dc:date.available":["2014-03-14T21:47:38Z","2010-10-13"],"dc:date.issued":["1988"],"dc:description.abstract":["Patronage behavior was investigated in this study with regard to the nutrition orientation of consumers. 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